# Senior Digital Marketer (strategy + Implementation) > Remote Raven · Kenya (Remote) · — · Posted 2026-08-18 **Workplace:** remote ## Description ### About the Company Our client is a US-based mortgage company operating across multiple states, with a full-service team handling everything from initial borrower consultation through loan origination, processing, underwriting, and closing. As they scale, they are hiring a Senior Digital Marketing Manager to own paid media and lead generation from strategy through execution. You will report directly to the Founder/CEO and be the single accountable owner of Google and Meta performance — high-budget campaigns, tightly tracked, ruthlessly optimized against cost per qualified lead. This is a senior, execution-heavy seat. You build strategy from scratch, launch campaigns from zero, and drive CPL down through disciplined experimentation. If you have generated real mortgage leads — or leads for a comparable high-ticket financial product such as refinancing, home equity, or personal lending — at real CPLs on real budgets, and you can talk through your numbers without a deck to hide behind, we want to see your application. ### Key Responsibilities ### Paid Media Strategy & Execution — Google & Meta This is the core of the role. •     Own the full Google Ads strategy and execution across search, display, Local Service Ads, and Performance Max, focused on high-intent mortgage leads — purchase, refinance, and home equity borrowers •     Own the full Meta Ads strategy and execution across Facebook and Instagram, including prospecting campaigns, retargeting funnels, and structured creative testing •     Build, launch, and continuously optimize campaigns from the ground up — not simply manage what already exists •     Write brief, compelling ad copy and creative direction tailored to the mortgage borrower at each stage of awareness •     Manage campaign budgets efficiently, allocating spend across channels to maximize cost per qualified lead ### Lead Generation & Pipeline Quality •     Drive consistent, high-quality inbound mortgage leads to fuel the loan officer pipeline •     Define, track, and optimize against lead quality metrics — leads that convert to consultations and funded loans, not just raw form-fills •     Build and optimize landing pages and conversion funnels to maximize lead capture from paid traffic •     Coordinate with the sales and loan officer team to bring lead quality feedback back into targeting, audience, and creative strategy •     Understand mortgage borrower intent signals and use them to sharpen audience targeting and messaging ### Marketing Strategy •     Develop an integrated digital marketing strategy connecting paid search, paid social, and supporting channels into a single cohesive lead generation engine •     Identify new channels, audiences, and tactics to reduce dependence on any one traffic source •     Stay current on mortgage industry marketing trends, competitor activity, regulatory advertising requirements, and platform algorithm changes •     Bring data-driven recommendations to leadership on budget, channel mix, and growth opportunities ### Analytics & Reporting •     Set up and maintain accurate conversion tracking using GA4, Google Tag Manager, Meta Pixel and Conversions API, and CRM integration •     Deliver clear, actionable performance reports covering spend, impressions, clicks, leads, CPL, and lead-to-close rates •     Use data to identify what is working, what is not, and what to do next — and act on it without being asked •     Proactively keep leadership informed on campaign performance on a consistent rhythm ### Creative & Messaging •     Develop ad creative, copy, and landing page content that speaks credibly and compellingly to the mortgage borrower audience — purchase buyers, refinance candidates, and home equity seekers •     Run structured A/B and multivariate tests on headlines, visuals, offers, and CTAs •     Ensure all messaging is fully compliant with platform policies, RESPA, TILA, and applicable mortgage advertising regulations — compliance is non-negotiable in this industry ### Requirements •     5 or more years of hands-on paid media experience with a strong focus on Google Ads and Meta Ads •     Demonstrated track record of generating mortgage leads, financial services leads, or high-ticket consumer leads at scale — mortgage and lending experience preferred; real estate, insurance, or comparable financial products accepted •     Expert-level Google Ads proficiency across search, Local Service Ads, Performance Max, and smart bidding strategies •     Expert-level Meta Ads proficiency including campaign structure, audience building, retargeting, creative testing, and iOS 14+ tracking workarounds (CAPI, aggregated event measurement) •     Strong analytical skills — you make decisions from data, not instinct alone •     Experience with conversion tracking setup including GTM, GA4, Meta Pixel/CAPI, and CRM attribution •     Ability to manage significant monthly ad budgets with direct accountability for CPL and ROI •     Self-directed remote worker with direct accountability to leadership •     Professional written English suitable for CEO-facing reporting ### Preferred Qualifications •     Direct mortgage industry marketing experience — borrower psychology, rate-sensitivity cycles, seasonal demand patterns, and common objections •     Familiarity with mortgage compliance requirements for advertising — RESPA, TILA, NMLS disclosure requirements, and Fair Lending considerations •     Landing page builder experience — Unbounce, Leadpages, or ClickFunnels •     CRM familiarity for lead tracking and attribution — HubSpot, Salesforce, or a mortgage-specific CRM such as Velocify or Total Expert •     Experience running geo-targeted and local campaigns for a multi-market lending or financial services company •     Google Ads and Meta Blueprint certifications ### Tools & Software ### Primary Paid Platforms •     Google Ads — Search, Display, LSA, Performance Max •     Meta Ads Manager — Facebook and Instagram ### Tracking & Analytics •     GA4 and Google Tag Manager •     Meta Pixel and Conversions API (CAPI) ### Landing Pages & CRO •     Unbounce, Leadpages, or ClickFunnels ### CRM & Attribution •     HubSpot, Salesforce, or mortgage-specific CRM platform ### Reporting •     Looker Studio, Excel, or Google Sheets ### What Makes You a Great Fit •     You have run campaigns that generated real mortgage or financial services leads at a real CPL, and you can walk through the numbers in a conversation •     You do not wait to be told what to test next — you look at the data, form a hypothesis, and run the experiment •     Your campaigns are structured cleanly, tracked accurately, and reported on clearly without anyone chasing you •     You are as comfortable building from scratch as diagnosing an underperforming account •     You understand that in mortgage, lead quality and compliance matter as much as volume — and you optimize for all three •     You proactively keep leadership informed on a consistent rhythm ## Requirements ### What We Offer •     Compensation up to $12 per hour •     100% remote work •     Full-time role ## Apply [Apply at Remote Raven](https://apply.workable.com/remote-raven/j/5BFE192704/apply) --- Powered by [Workable](https://www.workable.com)