# Marketplace Advertising Specialist (Walmart & Target)

> Remote VA · Philippines (Remote) · Full-time · Posted 2026-01-23

**Workplace:** remote

## Description

### 🛒 Job Description: Marketplace Advertising Specialist (Walmart & Target)

### Overview

We are seeking a highly skilled **Marketplace Advertising Specialist** with proven expertise in managing and optimizing product listings and PPC campaigns on **Walmart Marketplace** and **Target Plus**. The ideal candidate will have hands-on experience creating new listings from scratch, driving visibility through advertising, and scaling sales through strategic marketplace management.

### Key Responsibilities

-   **Marketplace Management**

-   Create, optimize, and maintain product listings on Walmart Marketplace and Target Plus.
-   Ensure listings meet platform requirements and are fully optimized for search, conversion, and compliance.

-   **Advertising & PPC Campaigns**

-   Plan, execute, and optimize PPC campaigns on Walmart and Target platforms.
-   Monitor ad performance, adjust bids, and implement strategies to maximize ROI.
-   Conduct keyword research and competitor analysis to improve campaign efficiency.

-   **Performance Analysis**

-   Track KPIs such as CTR, conversion rate, ACOS, and ROAS.
-   Provide regular reports with actionable insights and recommendations.

-   **Cross-Functional Collaboration**

-   Work closely with marketing, operations, and product teams to align marketplace strategies with overall business goals.
-   Stay updated on marketplace trends, policies, and algorithm changes.

### ✅ Qualifications

-   **Required Experience**

-   Minimum **3+ years of hands-on experience** with Walmart Marketplace and Target Plus.
-   Proven track record in **PPC advertising** on both platforms.
-   Demonstrated ability to **create new listings from scratch** on Walmart Marketplace.

-   **Technical Skills**

-   Strong knowledge of marketplace advertising tools and dashboards.
-   Proficiency in keyword research, bid management, and campaign optimization.
-   Familiarity with analytics tools (e.g., Helium 10, Jungle Scout, or marketplace-specific dashboards).

-   **Soft Skills**

-   Detail-oriented with excellent organizational skills.
-   Strong analytical and problem-solving abilities.
-   Effective communication and collaboration skills.
-   Ability to work independently and manage multiple projects simultaneously.

-   **Preferred**

-   Experience with other marketplaces (Amazon, Target) is a plus.
-   Background in e-commerce strategy and digital marketing.

## Apply

[Apply at Remote VA](https://apply.workable.com/remote-va/j/3AE9284E21/apply)

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