# B2B Email Marketer and Lead Generation Specialist

> Remote VA · Philippines (Remote) · — · Posted 2026-01-28

**Workplace:** remote

## Description

We are looking for a results-driven **Email Marketing Specialist** with expertise in **B2B campaigns and lead generation**. This role will focus on building and executing targeted email campaigns that nurture prospects, generate qualified leads, and drive business growth. The ideal candidate is both creative and analytical, with a proven track record of turning email marketing into measurable revenue opportunities.

Key Responsibilities

-   Develop and manage **B2B email marketing campaigns** from concept to execution.
-   Build segmented mailing lists and personalize campaigns to maximize engagement.
-   Create compelling copy and design layouts that align with brand voice and goals.
-   Implement **A/B testing** to optimize subject lines, CTAs, and content.
-   Track and analyze campaign performance (open rates, CTR, conversions).
-   Collaborate with sales teams to ensure smooth **lead handoff and nurturing**.
-   Use CRM and marketing automation tools (e.g., HubSpot, Salesforce, Mailchimp, Marketo, Apollo, Smartlead, Linkedin messaging).
-   Generate qualified leads through email campaigns, landing pages, and gated content.
-   Maintain compliance with GDPR, CAN-SPAM, and other email marketing regulations.

Qualifications

-   Bachelor’s degree in Marketing, Communications, or related field.
-   2+ years of experience in **B2B email marketing and lead generation**.
-   Strong knowledge of email automation platforms and CRM systems.
-   Excellent copywriting and content creation skills.
-   Analytical mindset with ability to interpret campaign data and optimize performance.
-   Familiarity with SEO, content marketing, and digital lead gen strategies is a plus.

Preferred Skills

-   Experience in SaaS, technology, or professional services industries.
-   Knowledge of lead scoring and nurturing workflows.
-   Ability to integrate email campaigns with broader digital marketing strategies.

## Apply

[Apply at Remote VA](https://apply.workable.com/remote-va/j/3E96D8CB33/apply)

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