# SEO Specialist

> Remote VA · Philippines (Remote) · Full-time · Posted 2026-05-19

**Workplace:** remote

## Description

### **SEO Specialist — Remote (Full-Time)**

### **About the Role**

Trademark Hardware, a US-based direct-to-consumer (DTC) company specializing in commercial door hardware, is seeking a dedicated **SEO Specialist** to lead organic search growth and recover Google Shopping visibility. This is a high-impact, hands-on role where you will own the SEO strategy end-to-end, working closely with the CEO and in-house web team.

Our website previously attracted ~2,000 daily visitors but has experienced significant traffic decline, including a major Google Shopping drop in mid-2025. Your mission is to diagnose, resolve, and reverse this trend to restore and grow our digital presence.

### **Key Responsibilities**

**Immediate Priorities (First 60–90 Days):**

-   Diagnose and resolve Google Merchant Center visibility issues, including the 50% drop in Shopping clicks.
-   Correct product feed brand attribution (currently 97% listed as “Unknown”). Collaborate with web team (FinestShops X-Cart) to ensure accurate brand data.
-   Audit and optimize top organic landing pages (6 pages with 7M+ impressions but low CTR). Improve titles, meta descriptions, schema, and internal linking.
-   Improve rankings for high-volume category keywords (e.g., “door threshold,” “door seal,” “door weather stripping”) targeting page 1, top 5 positions.

**Ongoing Work:**

-   Weekly SEO performance reporting (rankings, traffic, conversions).
-   Continuous on-page optimization across category and product pages.
-   Develop content strategy for buyer-intent and informational queries.
-   Execute link-building campaigns with industry publications, contractor associations, and hardware blogs.
-   Enhance technical SEO (Core Web Vitals, schema markup, site speed, mobile UX).
-   Monitor Google Search Console and GA4, proactively addressing issues.
-   Collaborate with web developers (FinestShops) and copywriters/blog team for technical and content improvements.

### **Qualifications**

**Required Skills & Experience:**

-   5+ years of SEO experience for ecommerce brands.
-   Strong expertise in Google Merchant Center & Google Shopping (critical — will be tested).
-   Proven track record in recovering Google Shopping visibility drops.
-   Hands-on experience with Google Search Console (manual actions, indexing, performance).
-   Fluency in Google Analytics 4, including custom reporting.
-   Technical SEO expertise (schema markup, site speed, mobile UX, internal linking).
-   On-page SEO mastery (title tags, meta descriptions, keyword research, content optimization).
-   Familiarity with ecommerce platforms (X-Cart, Shopify, etc.).
-   Strong written English skills for US-based audience.
-   Self-directed, organized, proactive problem-solver.

## Apply

[Apply at Remote VA](https://apply.workable.com/remote-va/j/4FF1038AE8/apply)

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