# Lifecycle Marketing Manager

> Renmoney · Lagos, Nigeria · Full-time · Posted 2025-10-31

**Workplace:** on_site

**Department:** Marketing & Communications

## Description

**Who we are**

Renmoney is a digital finance company on a mission to make financial inclusion simple and human. We help people and small businesses in Nigeria access loans, build savings, and manage money with clarity and confidence.

**We are the place for you if**

You’re looking to make a measurable impact by using data-driven marketing to improve customer activation, engagement, and retention across a fast-growing digital financial ecosystem.

**The position**

We’re hiring a hands-on Lifecycle Marketing Manager to build and scale data-driven journeys that activate, engage, and retain customers across Renmoney’s products (Loans, Savings, Debit Card, and more).

You’ll own end-to-end campaign execution in Customer.io (or similar), drive rigorous experimentation, and collaborate with Product, Data, and Growth teams to improve LTV, retention, and reactivation.

**This job is perfect for you if you**

·       Have a strong grasp of lifecycle marketing and know how to use data and automation to drive retention.

·       Enjoy collaborating cross-functionally with Product, Data, and Growth teams.

·       Thrive in an environment that values experimentation, iteration, and measurable impact.

·       Are both analytical and creative—able to dive into dashboards and write compelling copy.

**You will not enjoy this job if you**

·       Prefer routine tasks over testing and optimization.

·       Are uncomfortable working in fast-paced, cross-functional environments.

·       Avoid data and performance metrics when making decisions.

**What you’ll do**

·       Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app—from onboarding through win-back.

·       Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize at scale.

·       Build and operate in Customer.io (or similar): journeys, data requirements, QA, frequency caps, and governance.

·       Run an experimentation program (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI.

·       Measure and report performance: cohort retention, funnel conversion, attribution; maintain clear dashboards and insights.

·       Collaborate with Product, Data, Growth to align messaging, data quality, and regulatory needs.

·       Write and edit channel-ready copy and provide clear briefs to content/design; maintain tone of voice and brand standards.

Maintain operational excellence: naming conventions, event/attribute hygiene, deliverability, and preference management.

## Requirements

**What you bring**

-   2+ years in Lifecycle/CRM/Retention or Growth Marketing (fintech or financial services is a plus).
-   Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo).
-   Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
-   Excellent written English with copywriting and editorial ability for short- and long-form communications.
-   Solid project management, stakeholder communication, and cross-functional collaboration skills.

**Nice to have**

-   Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
-   Knowledge of experiment design and statistical interpretation.
-   Familiarity with attribution (e.g., AppsFlyer).
-   Understanding of the Nigerian consumer landscape.

## Benefits

**What’s in it for you**

-   Ownership of a core growth lever within a collaborative, data-driven team.
-   Modern marketing technology stack and support from Product, Data, and Design.
-   Competitive compensation, benefits, and hybrid working environment.

## Apply

[Apply at Renmoney](https://apply.workable.com/renmoney/j/FE52CF4EA6/apply)

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