# Performance Marketing Specialist

> RESILIV · Abuja, Nigeria (Hybrid) · — · Posted 2026-05-30

**Workplace:** hybrid

## Description

### About the Role

We are seeking a **Performance Marketing Specialist** to execute and optimize paid digital campaigns that drive measurable business growth and qualified leads.

This role focuses on data-driven marketing performance and conversion optimization.

## Requirements

### Key Responsibilities

-   Execute paid campaigns (Google Ads, LinkedIn Ads, Meta Ads)
-   Manage campaign setup, tracking, and optimization
-   Improve CPL, CAC, and conversion rates
-   Conduct A/B testing and funnel optimization
-   Manage retargeting and audience segmentation
-   Track and report campaign performance
-   Support lead generation strategies
-   Work with content and growth teams

### KPIs

-   Cost per lead (CPL) efficiency
-   Customer acquisition cost (CAC) reduction
-   Conversion rate optimization
-   ROI on paid campaigns
-   Number of qualified leads generated monthly
-   Click-through rate (CTR) improvement
-   Landing page conversion rates
-   Campaign ROAS improvement

### Requirements

-   3–6 years performance marketing experience
-   Strong experience with Google Ads and LinkedIn Ads
-   Experience in lead generation campaigns
-   Strong analytical skills
-   Experience with Google Analytics, HubSpot, or similar tools

### Application Method

Applicants should submit:

-   CV
-   Examples of campaigns managed
-   Performance results (CPL, ROI, conversions)
-   Tools and platforms experience

## Benefits

### Why Join Resiliv

-   Opportunity to manage real performance-driven global campaigns
-   Exposure to international markets and B2B growth systems
-   High-impact role with measurable results
-   Work closely with senior leadership
-   Opportunity to scale marketing systems from early stage

## Apply

[Apply at RESILIV](https://apply.workable.com/resiliv/j/14B851E9C0/apply)

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