# Head of Sales

> Rgheeb · Riyadh, Saudi Arabia · Full-time · Posted 2026-04-22

**Workplace:** on_site

## Description

Lead and manage the company’s sales operations with full ownership of revenue growth, market penetration, and commercial performance. Develop and execute high-impact sales strategies to build the sales function from the ground up, increase market share, and drive sustainable revenue growth in a highly competitive environment.

### Key Responsibilities

-   Develop and execute a comprehensive sales strategy aligned with company growth and revenue objectives
-   Build, structure, and lead the sales function from the ground up, including processes, channels, and team capabilities
-   Drive aggressive market penetration and expand the company’s presence despite low brand awareness
-   Identify, develop, and grow sales channels (retail, wholesale, HORECA, and partnerships) to maximize market reach
-   Lead and manage the sales team, set clear targets, and continuously monitor and improve performance
-   Personally engage in high-value deals and key account acquisition, acting as a strong closer when needed
-   Build and maintain strong relationships with key clients, distributors, and strategic partners
-   Analyze sales performance, market trends, and competitor activity, and take proactive corrective actions
-   Collaborate closely with marketing and operations to support product launches and promotional campaigns
-   Ensure full market coverage and operational efficiency across all sales regions
-   Prepare and present regular sales reports, forecasts, and strategic insights to senior management
-   Continuously optimize sales processes, improve efficiency, and reduce operational gaps

## Requirements

-   Bachelor’s degree in Business Administration, Marketing, or a related field

-   8–10+ years of experience in sales, preferably within the food, FMCG, or consumer goods industry
-   Proven track record of building sales operations, expanding market presence, and achieving revenue growth
-   Strong experience in handling competitive markets and selling products with low brand awareness
-   Demonstrated ability to lead, build, and develop high-performing sales teams
-   Strong commercial mindset with hands-on approach and execution-driven attitude
-   Excellent negotiation, communication, and relationship-building skills
-   Strong analytical skills with the ability to make data-driven decisions
-   High level of ownership, resilience, and ability to work under pressure
-   Entrepreneurial mindset with a “hunter” mentality and strong drive to win in the market

## Benefits

-   **Earn commission on closed deals in addition to base salary.**

## Apply

[Apply at Rgheeb](https://apply.workable.com/rgheeb/j/40F22394E7/apply)

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