# Retention Strategist - DTC eCommerce (Australia, Remote) Full-Time

> Right Hook Digital · Australia (Remote) · Full-time · Posted 2026-04-08

**Salary:** AUD 90,000–105,000

**Workplace:** remote

**Department:** Client Strategy

## Description

**Are you looking to join an elite eCommerce Growth Agency with a strong culture and a real progression path?**

We hope so.  
And if you’re the Retention Strategist A-Player we’re looking for… we’ll do exceptional work together.

**This is a fully remote role.**

We are the US & Australia’s premiere eCommerce Growth Agency and a Premium Klaviyo, Google + Meta Partner, working with elite DTC brands across North America and Australia. In the last three years we’ve grown into a 90+ person global team and picked up awards along the way:  

-   Anthill’s Top 100 Coolest Companies
-   AFR 100 Fast Starters
-   Top 100 Young Entrepreneurs
-   Finalists for multiple growth awards  
      
    

Our reputation was built on world-class social advertising.  
Our future is built on **multi-channel growth**, and Retention (Email/SMS) is now a critical engine in our Growth Model.

We partner with amazing eCommerce brands like Mister Zimi, July, Silly George, Geedup, Swankaposh, Alpha Lion, and dozens more.

We’re growing fast — and Retention is becoming one of the most strategically important teams inside the agency.

### What We’re Looking For

With a focus across Fashion, Apparel, Beauty, Health, Jewelry, and Lifestyle brands — we’re searching for a **Retention Strategist who isn’t just a Klaviyo operator, but a true growth partner.**

Someone who can:  

-   Improve **LTV**, not just “run flows”
-   Improve **repeat demand** and customer value
-   Spot problems before they happen (deliverability, list decay, TTSO, revenue mix)
-   Bring commercial clarity to every meeting
-   Run tests with a real hypothesis and success metric
-   And document results into “Braggable Wins” that fuel agency authority  
      
    

If you only want to “send campaigns,” this job is not for you.  
If you want to **grow brands**, you’ll love this.

### Why This Role Matters

We’re evolving from a channel-based agency → **a profit & lifecycle growth partner.**

Your role is to turn lifecycle marketing into:  

-   Increased customer lifetime value
-   Faster repeat purchases
-   Stronger contribution margin
-   Support for paid acquisition scale
-   Profit stability for our clients  
    

You are not an isolated channel.

You are part of the **client’s growth engine.**

### What You Will Do:

### Lifecycle Strategy & Execution

-   Build, optimize, and scale email/SMS flows and campaigns
-   Design post-purchase and LTV journeys that drive true repeat demand
-   Manage segmentation, behavioral triggers, predictive audiences
-   Maintain balanced flow vs campaign revenue share
-   Maintain list health & deliverability (non-negotiable expectation)

### Data Analysis & Commercial Insight

-   Analyze performance across Klaviyo, Shopify, and Hiro Analytics
-   Identify opportunities linked to LTV growth, repeat rate, and time-to-second-order
-   Present account insights clearly — what happened and why it matters
-   Provide inputs that help Growth Strategists scale profitably

### Testing & Learning Velocity

-   Run meaningful, hypothesis-driven tests
-   Every test includes: hypothesis, success metric, and decision timeline
-   Document findings into team playbooks and best practices

### Client Relationship & Communication

-   Build trust and rapport with clear, strategic communication
-   Lead retention strategy meetings
-   Provide forward planning and strategic clarity
-   Support cross-channel alignment for unified growth outcomes

### Kaizen Mindset & Team Contribution

-   Share insights, elevate peers, and contribute to teamwide improvement
-   Stay ahead of platform changes and evolving lifecycle benchmarks  
    

_To be considered, please provide a brief 2-min introductory video along with your cover letter and resume._

## Requirements

-   2+ years hands-on eCommerce Email/SMS experience
-   2+ years inside Klaviyo (flows, segmentation, deliverability, testing)
-   Proven results increasing LTV, repeat rate, or flow revenue contribution
-   Experience managing lists of 50k–100k+
-   Ability to analyze cohorts, retention curves, and order behavior
-   Strong ability to brief copy/design clearly
-   Superior communication — written & verbal
-   Strong prioritization and ability to manage multiple accounts
-   Calm, mature, coachable, accountable
-   Team player (we elevate one another)

## Benefits

-   Competitive base salary **$85k–$100k** (depending on experience)
-   Work with fast-growth DTC brands across multiple verticals
-   Access to elite training, internal playbooks, and coaching
-   Clear progression path: Strategist → Senior → Lead
-   Support team including email specialists, designers, copywriters & Growth Strategists
-   Opportunity to help shape the future of the Retention Department
-   Remote-first, global team environment

  
Given the number of applications being received, we will only be contacting successful candidates for the first round of interviewing.

## Apply

[Apply at Right Hook Digital](https://apply.workable.com/righthookdigital/j/38287201C3/apply)

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