# Data Analyst - 8 Months - Remote - Octopus by RTG

> robusta · Cairo, Egypt (Remote) · — · Posted 2026-04-21

**Workplace:** remote

## Description

**About Octopus by RTG**

Octopus by RTG is the tech hiring and outsourcing arm of **Robusta Technology Group**, dedicated to connecting exceptional tech talent with top-tier organizations across the **MENA, GCC, Europe, the US, and Canada**. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.

**About the Role**

We are currently expanding our team and seeking a detail-oriented and commercially driven **Data Analyst**. This role sits at the intersection of data, CRM, and marketing, with a strong focus on transforming data into actionable insights that drive consumer engagement, personalization, and business growth.

You will collaborate closely with cross-functional teams including media, CRM, content, and brand, enabling data-driven decision-making and supporting ongoing digital transformation initiatives.

**Key Responsibilities**

**1\. Data Analysis & Insights**

-   Analyze large datasets across CRM, media, and digital platforms to uncover actionable insights
-   Develop dashboards and reports to track key KPIs (acquisition, engagement, retention, conversion)
-   Translate complex data into clear, business-friendly insights for stakeholders

**2\. CRM & Consumer Analytics**

-   Support segmentation strategies (e.g., lifecycle, behavioral, RFM models)
-   Analyze consumer journeys across channels such as WhatsApp, email, and web
-   Identify opportunities for personalization and next-best-action strategies

**3\. Campaign Measurement & Optimization**

-   Measure performance of CRM and digital marketing campaigns
-   Conduct A/B testing and provide data-driven recommendations for optimization
-   Collaborate with media teams to assess campaign effectiveness and ROI

**4\. Data Management & Integration**

-   Work closely with data engineering and tech teams to ensure data accuracy and consistency
-   Support integration of multiple data sources (CDPs, CRM platforms, media platforms)
-   Ensure proper data governance and compliance with privacy regulations

**5\. Stakeholder Collaboration**

-   Partner with internal teams and stakeholders to support business objectives
-   Present insights and recommendations in a clear and compelling manner
-   Contribute to strategic initiatives such as loyalty programs and digital transformation projects

**Background & Experience**

-   5–8 years of experience in data analytics, preferably within FMCG, retail, or digital marketing environments
-   Experience in an agency or consulting environment is a plus
-   Strong understanding of consumer behavior, CRM, and marketing analytics
-   Exposure to MENA markets is an advantage

## Requirements

**Qualifications**

-   Bachelor’s degree in Data Science, Statistics, Mathematics, Economics, Engineering, or a related field
-   Master’s degree is a plus
-   Strong analytical thinking and problem-solving skills
-   Ability to communicate complex insights to non-technical stakeholders

**Technical Skills & Tools**

**Core Tools**

-   Strong proficiency in SQL (data querying and manipulation)
-   Advanced Excel / Google Sheets skills (pivot tables, data modeling)

**Visualization & BI**

-   Experience with Power BI, Tableau, or Looker Studio

**Programming**

-   Basic to intermediate knowledge of Python or R

**Marketing & CRM Platforms (Nice to Have)**

-   Experience with platforms such as Salesforce Marketing Cloud, Adobe Campaign, or Braze
-   Familiarity with CDPs (e.g., Segment, Tealium)

**Media & Analytics**

-   Experience with Google Analytics (GA4), Meta Ads Manager, and Google Ads
-   Understanding of attribution models and campaign tracking

**Key Competencies**

-   Strong business acumen with a data-driven mindset
-   High attention to detail and ability to manage multiple data sources
-   Excellent communication and storytelling skills

-   Proactive, collaborative, and solution-oriented approach

## Apply

[Apply at robusta](https://apply.workable.com/robusta/j/AD0D3CCD02/apply)

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