# Founding GTM Lead > Rockstar · San Francisco, United States · — · Posted 2026-06-09 **Workplace:** on_site ## Description The company is building the **AI backbone for the next generation of intelligent products**. They help fast-growing AI startups design, fine-tune, evaluate, deploy, and maintain specialized models—across text, vision, and embeddings. Think of them as **“AWS for AI models”** rather than data/compute: a **full-stack backend for fine-tuning, RL, inference, and long-term model maintenance**. Their customers are **Series A–C AI companies** building enterprise-grade products. Their promise is simple: **they will make your AI system better**. They are hiring their **Founding Go-To-Market Lead** to own the earliest GTM engine end-to-end—content, events, partnerships, customer development, and product strategy. This is a rare opportunity to go all-in on a deep technical product while shaping the commercial roadmap from day zero. ### **Why This Role Matters** AI infra today is fragmented, opaque, and largely built for researchers—not product teams. The company is changing that. As the **first GTM hire**, you will **define the categories they play in, craft narratives that move markets, and build the top-of-funnel engine for the company**. You will collaborate directly with the founders to shape product direction, pricing, ICP evolution, and ecosystem partnerships (GPUs, model vendors, frameworks, etc). This is a **builder role** for someone who wants to operate at the intersection of engineering, product, community, and commercialization. ### **What You’ll Do** ### **Execution (0→1 GTM Buildout)** - **Own top-of-funnel growth:** identify, qualify, and nurture early customer segments (Series A–C AI startups, infra-heavy teams, enterprise ML teams). - **Create technical content that converts:** author deep-dive case studies, benchmarks, architecture posts, and thought-leadership pieces that resonate with technical founders and ML engineers. - **Lead event & community presence:** attend and speak at AI meetups, infra conferences, and ecosystem gatherings; represent the company as a personable, technically credible voice. - **Manage GPU/ecosystem partnerships:** collaborate with GPU providers, cloud partners, and model ecosystem vendors to drive co-marketing and co-selling opportunities. - **Bridge product & customer:** deeply understand the company’s capabilities and help prospects map their infra to their model strategy (fine-tuning → RL → pre-training). ### **Strategy (Shaping the Company)** - **Define pricing & packaging** for model-centric customers—across fine-tuning, RL workflows, inference, maintenance, evaluation, and platform usage. - **Expand ICP over time:** identify adjacent customer segments and shape their upmarket motion. - **Influence product roadmap:** help prioritize horizontal (modalities, pipelines) and vertical (“up the stack” into evaluations, agents, monitoring) platform expansion. - **Craft category narrative:** help position the company as the AI infra layer powering specialized models. ### **Who You Are** ### **Required** - **Early-career GTM, business development, startup operations, pre-sales, product marketing, partnerships, dev advocacy, founder, or founding team experience.** They are also open to **exceptional new graduates with strong technical or business foundations**, especially those who have demonstrated initiative through startups, internships, campus leadership, technical communities, self-directed projects, or other 0→1 environments. - **Strong communicator and highly personable** and energized by meeting people, building relationships, attending events, and representing a company publicly. - **Scrappy, experimental, and hands-on.** You are excited to test ideas, run A/B experiments, talk to users, write content, lead events, and build systems from scratch. - **Degree in Computer Science, Business, or a related field.** - **Based in the U.S. and excited to work onsite in San Francisco.** ### **Nice to Have** - **Experience working with or around AI, ML infrastructure, developer tools, cloud infrastructure, data infrastructure**, or other technical B2B products. - **Experience creating or evaluating high-quality creative assets**, including graphics, videos, diagrams, decks, technical explainers, or event materials. - **Existing network or strong interest in the San Francisco AI, startup, developer, or founder ecosystem.** ## Apply [Apply at Rockstar](https://apply.workable.com/rockstar-3/j/0286BAF33D/apply) --- Powered by [Workable](https://www.workable.com)