# Product Marketing Manager > Rockstar · San Mateo, United States · — · Posted 2026-06-08 **Workplace:** on_site ## Description Rockstar is recruiting for a fintech platform that is building the next generation of accounting and reconciliation software for mid-market and enterprise companies. They are a well-funded seed-stage startup on a mission to modernize financial operations. Our client is looking for a Product Marketing Manager to build their pipeline content engine from scratch. ### The Role The company is hiring a **Product Marketing Manager** to build the company's pipeline content engine from zero. This is a **hands-on, builder-operator role** focused on mid-funnel and bottom-funnel content: the kind that moves buyers from awareness to conviction. The candidate will **own the strategy, do the writing, build the production system, and measure what converts**. The company is looking for someone who combines positioning instincts, editorial judgment, demand gen sensibility, and **AI-native execution**. The company's audience is **controllers and senior accounting leaders** at mid-market and enterprise companies. They are pressed for time, allergic to hype, and responsible for some of the highest-stakes workflows in the business. Every asset produced should reflect that. ### What you'll do - **Build and own the company's pipeline content library:** ebooks, guides, whitepapers, reports, ROI calculators, solution briefs, and landing pages - **Write content that earns the respect of senior accounting leaders:** clear, authoritative, and genuinely human in a world of AI-generated noise - **Own the company's positioning and messaging** and translate it into mid-funnel and bottom-funnel assets that move buyers toward a decision - **Design and spec interactive tools** including ROI calculators and maturity assessments that generate qualified pipeline - **Build a repeatable content production system** with strong briefs, editorial workflows, repurposing pipelines, and distribution processes - **Monitor and improve the company's visibility** across AI answer engines including ChatGPT, Claude, and Google AI Overviews - **Own the company newsletter as a pipeline nurture channel**, including strategy, writing, cadence, and growth - **Partner closely with demand generation and sales** to ensure content supports campaigns and shortens sales cycles - **Test new formats and channels** with a bias toward fast experimentation and clear pipeline attribution ### About you - **Strong positioning instincts:** can take a complex technical product and turn it into a narrative a senior buyer immediately understands - **Proven ability to produce demand gen content that converts:** ebooks, guides, reports, and calculators, not just editorial content for its own sake - **Exceptional writer** with strong editorial judgment, clarity of thought, and genuine voice: writes like a person, not a language model - **Comfortable translating complex topics and workflows** for a senior enterprise audience into simple and differentiated narratives - **AI-native in workflow** (Claude, ChatGPT, etc.) - **Able to build systems and use AI as a force multiplier** without losing voice - **High velocity and strong judgment** — ships, learns, and iterates quickly - **Organized and self-directed** in an early-stage environment ### Must-haves - **Experience at an early- to growth-stage startup** (not just executing against an established playbook) - **Experience building content strategy, roadmaps, and editorial systems** - **Strong understanding of content distribution, repurposing, and social** - **High quality bar and strong taste level** - **Experience using modern tools and AI** for research and content ### Strong plus - **Background in accounting, finance, fintech**, or close-adjacent software - **Experience writing about accounting, reconciliation**, or financial operations - **Familiarity with Claude Code** or similar AI tooling ### Why This Role Matters Content is one of the clearest ways the company **earns trust in a skeptical category**. Most accounting content today is generic, SEO-driven, or written for beginners. The company is building the opposite: **clear, high-signal content** that senior accounting leaders actually respect. This role will define how the company shows up in the market and build a content engine that compounds. ### Why Join Us - **Impact from day 1:** Own and scale the entire content engine. - **Autonomy:** High-agency environment. Ship fast, iterate faster, and own results end-to-end. - **Join an AI-native company** where AI is core to how they build and operate. - **Competitive salary, equity, and benefits.** ## Apply [Apply at Rockstar](https://apply.workable.com/rockstar-3/j/52F9E479DE/apply) --- Powered by [Workable](https://www.workable.com)