# PI Advertising Director

> RR Digital · Maitland, United States (Remote) · Full-time · Posted 2026-05-15

**Workplace:** remote

**Department:** Paid

## Description

### Role Overview

We are looking for an experienced legal marketing strategist to support our Personal Injury Paid Media team. This person will help guide strategy for law firm clients, with a focus on paid search, paid social, performance analysis, proposal decks, and full-funnel marketing recommendations.

It’s vital this team member has deep experience in creative strategy, landing page optimization, and source attribution knowledge.

This role is ideal for someone with experience as a former law firm Marketing Director with extensive hands-on paid media campaign management. The right candidate should understand personal injury marketing, know how to analyze campaign performance, and be able to turn data into clear, practical recommendations.

### Key Responsibilities

### Support Paid Media Strategy

-   Partner with the Personal Injury Paid Media team to develop and execute strong campaign strategies for law firm clients.
-   Advise creative strategy including A/B testing in images, copy, landing pages, videos, etc.
-   Review paid search and paid social performance to identify trends, opportunities, and areas for improvement.
-   Guide recommendations around budgets, targeting, landing pages, and lead quality.
-   Identify, strategize, and execute to improve lead volume, signed case volume, and acquisition costs.

### Build Proposal Decks and Strategy Materials

-   Create proposal decks for prospective and current law firm clients.
-   Develop simple, clear strategy recommendations that explain opportunities, budgets, KPIs, and next steps.
-   Turn marketing ideas and performance data into client-ready slides.
-   Support leadership with strategic client presentations and new business opportunities.

### Analyze Data and Identify Trends

-   Review campaign, lead, and intake data to understand performance.
-   Analyze key metrics like CPL, CPA, lead quality, conversion rates, and signed cases.
-   Identify what is working, what is not, and what should be tested next.
-   Share actionable recommendations with internal teams and clients.

### Bring Legal Marketing Expertise

-   Apply strong knowledge of personal injury and law firm marketing.
-   Understand the challenges of legal lead generation, competitive markets, intake, and compliance.
-   Stay aware of trends in legal marketing, paid media, and client acquisition.
-   Help position the agency as a strategic growth partner for law firms.

### Ideal Candidate

The ideal candidate has senior-level legal marketing experience and understands how to grow personal injury law firms through paid media and full-funnel strategy. They are comfortable reviewing data, spotting trends, and explaining next steps clearly.The candidate should have a growth mindset and focus on business outcomes instead of vanity metrics. 

They should be both strategic and practical, with the ability to lead and support internal teams, build client-facing materials, and help improve campaign performance.

## Requirements

### Qualifications

-   5+ years of experience in marketing strategy, legal marketing, law firm marketing, or agency-side client strategy.
-   Experience as a Law Firm or Legal Agency paid marketing leader.
-   Strong background in personal injury or plaintiff-side legal marketing.
-   Experience with paid search and paid social strategy.
-   Strong data analysis skills.
-   Experience building proposal decks, client presentations, or marketing plans.
-   Understanding of lead generation, intake, conversion tracking, and signed case acquisition.
-   Strong communication and collaboration skills.

### Preferred Experience

-   Familiarity with platforms such as Google Ads, Meta Ads, LSAs, GA4, Looker Studio, PowerBI, Domo, Salesforce (Litify), HubSpot,  Lead Docket, Filevine, Smart Advocate, and similar tools and software platforms. 
-   Familiarity with legal advertising compliance.
-   Agency experience, experience working with multiple law firm clients, or experience leading marketing efforts for a personal injury law firm.

## Benefits

-   **401(k):** Match 100% of employee contributions up to 4% of compensation.
-   **Unlimited Manager Approved Paid Time Off.**
-   **Health Insurance:** Aetna PPO & EPO options (Subsidized $300 per month).
-   **Dental & Vision Insurance:** Guardian.
-   **Company-provided MacBook.**

## Apply

[Apply at RR Digital](https://apply.workable.com/rrdigital/j/7F9A9537D7/apply)

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