# Media Buyer Specialist (Software Industry)

> Rubikal · Egypt (Remote) · Part-time · Posted 2026-07-06

**Workplace:** remote

**Department:** Operation

## Description

At Rubikal, we build exceptional software teams and deliver innovative digital solutions to clients around the world. We're growing our marketing team and looking for a results-driven Media Buyer Specialist who has experience in the software industry and a proven track record with Meta, Google, and LinkedIn Ads.

### About the Role

We're seeking a strategic and data-driven Media Buyer Specialist to plan, execute, and optimize paid advertising campaigns that generate high-quality leads and increase brand awareness. The ideal candidate has hands-on experience managing campaigns for software or technology companies and executing marketing activities that align with regional expansion strategies, specifically focusing on the GCC market.

### **Key Responsibilities**

-   Develop, execute, and continuously optimize paid acquisition campaigns across LinkedIn, Google Ads, and Meta to drive high-quality leads and maximize ROI.
-   Own the end-to-end campaign lifecycle, including audience research and segmentation, budget planning and forecasting, bid strategy, campaign execution, and A/B testing.
-   Collaborate with the design and content teams to produce high-performing ad creatives, marketing assets, and compelling copy that align with the Rubikal brand and drive conversions.
-   Monitor, analyze, and report on campaign performance using key marketing metrics, transforming data into actionable insights to improve campaign effectiveness and support pipeline growth.
-   Plan and execute marketing initiatives that support Rubikal's regional growth strategy, with a strong focus on generating demand and expanding brand presence across the GCC market.
-   Stay up to date with the latest digital advertising trends, platform updates, and industry best practices, proactively identifying opportunities to improve campaign performance.

## Requirements

-   2–3 years of hands-on experience in B2B marketing within a software company, SaaS business, or technology agency.
-   Strong understanding of the GCC market, including its digital landscape, customer behavior, cultural nuances, and regional market dynamics.

-   Proven expertise in managing paid media campaigns, with advanced proficiency in **LinkedIn Ads** (required). Experience with Google Ads and Meta Ads is a strong advantage.

-   Demonstrated ability to analyze complex campaign data and translate insights into clear, actionable recommendations and performance reports for stakeholders.
-   Proven track record of planning, executing, and optimizing end-to-end marketing campaigns that drive measurable business results.
-   Strong analytical, communication, and project management skills, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.

## Benefits

-   Work with a passionate and collaborative team.
-   Be part of a fast-growing software company serving international clients.
-   Opportunities for professional growth and career development.
-   Competitive compensation and a supportive work environment.

## Apply

[Apply at Rubikal](https://apply.workable.com/rubikal/j/5F5258D99B/apply)

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