# Lead Manager VA (Hands-On Lead Generation & CRM Ownership)

> Scale Virtually · Philippines (Remote) · — · Posted 2026-05-27

**Workplace:** remote

**Department:** Service Delivery Department

## Description

### **Role Summary**

This role owns the entire lead pipeline—from first contact to qualification and CRM accuracy.

You are not managing people. You are doing the work: calling, texting, qualifying, updating CRM, and pushing leads forward daily.

You are expected to generate leads, engage them in real conversations, qualify them properly, and maintain a clean CRM that reflects reality at all times.

**This role is not for candidates who avoid outbound calls, rely heavily on scripts without adapting, or treat CRM as an afterthought.**

### **Core Responsibilities (Execution-Based)**

### **1\. Lead Generation, Verification & Qualification (Daily Pipeline Creation)**

-   Generate new leads daily through outbound calls, SMS, and available data sources
-   Verify contact details before outreach; when data is incomplete, coordinate with skip tracer to fill gaps
-   Qualify leads through real conversations—not just script reading—to determine intent, timeline, and opportunity
-   Push conversations forward with consistent follow-ups instead of waiting for leads to respond

### **2\. Cold Calling & SMS Outreach (Frontline Execution)**

-   Execute high-volume outbound calls using scripts as a baseline, but adjust in real-time based on responses
-   Handle objections and steer conversations toward meaningful qualification outcomes
-   Run SMS campaigns and respond quickly to engaged leads to prevent drop-off
-   Identify and escalate “hot” leads immediately with clear context for handoff

### **3\. CRM Ownership (REI Sift & GoHighLevel – Source of Truth)**

-   Update CRM immediately after every interaction—no backlog updates
-   Tag, categorize, and move leads through the pipeline accurately based on real status
-   Fix incomplete or messy records when encountered instead of skipping them
-   Ensure CRM is always clean enough for client review without additional preparation

### **4\. Follow-Up & Pipeline Movement**

-   Maintain structured follow-up sequences based on lead behavior and engagement level
-   Re-engage cold or unresponsive leads using new angles (timing, value, messaging)
-   Identify stuck leads and take action to move them forward or disqualify them

### **5\. Reporting & Performance Visibility**

-   Track and report daily metrics: dials, connections, lead quality, and qualified leads
-   Provide weekly summaries with insights—not just numbers—on what is working or failing
-   Maintain full visibility of pipeline status so clients can understand progress without chasing updates

### **6\. Client Communication & Feedback Loop**

-   Communicate clearly with clients regarding lead progress, issues, and campaign performance
-   Flag problems early (low connection rate, poor data quality, script issues)
-   Recommend improvements based on actual call and SMS interactions—not assumptions

### **Requirements (Non-Negotiable)**

-   Minimum 2 years of hands-on cold calling and lead generation experience
-   Must be willing and comfortable doing high-volume outbound calls daily
-   Proven ability to qualify leads through conversation, not just checklist questions
-   Strong English communication (clear, confident, and conversational)
-   CRM proficiency is required (REI Sift, GoHighLevel, HubSpot, Salesforce, or similar)
-   Must update systems in real-time and maintain data accuracy without supervision
-   Ability to work independently and hit activity targets without constant monitoring

**If you avoid calls, struggle with rejection, or need constant supervision to stay productive, this role will not work for you.**

### **Tools**

-   REI Sift
-   GoHighLevel
-   Dialer systems (implied)
-   SMS platforms (implied)

### **What We Actually Care About**

-   You take ownership of the pipeline, not just tasks
-   You follow up aggressively without being told
-   You keep CRM clean in real time—not at the end of the day
-   You can adapt scripts naturally during live conversations
-   You generate insights from calls, not just activity numbers
-   You move leads forward or close them out—no stagnant pipeline

### **What This Role Is NOT**

-   Not a managerial or team lead role
-   Not a non-voice or admin-only position
-   Not a script-reading job with no thinking required
-   Not a “log activity and wait” role
-   Not for candidates who are uncomfortable with rejection or outbound sales

### **Position Details**

-   Fully remote (Philippines-based)
-   Full-time, long-term contractor role
-   US-aligned working hours required
-   Performance-driven environment (activity + results tracked)
-   Requires stable internet, quiet calling environment, and reliable system setup

### **Application Instructions**

To apply, complete the following:

1.  Write your exact opening script for a cold call to a potential seller
2.  Then explain how you would handle this situation:

The lead says: “I’m not interested right now. Maybe in a few months.”  
What do you say next, and how do you handle follow-up?

We are evaluating how you think in real conversations—not generic answers.

**Benefits  
**

-   PTO
-   HMO
-   Fully Remote Work

## Apply

[Apply at Scale Virtually](https://apply.workable.com/scale-virtually/j/203063928B/apply)

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