# Digital Marketing Specialist

> Sentec · Therwil, Switzerland (Hybrid) · — · Posted 2026-06-15

**Workplace:** hybrid

**Department:** Therwil

## Description

Sentec is a Swiss-American medical device company specializing in respiratory care. Since its founding in 1999 the company utilizes a deep-tech approach that is founded on advanced science and avant-garde technologies for respiratory patients across care areas. Sentec provides healthcare professionals worldwide with non-invasive, continuous monitoring and effective therapeutic solutions.  

**Sentec earned Kununu’s Top Company award in 2025 and 2026.  
  
**Responsible for the online marketing activities and campaigns in Europe, including implementation, optimization, and conversion tracking, ensuring alignment with regional and global business objectives.  
  
**Key responsibilities**

-   Work closely with the Head of Marketing EU and EU Country Managers to define and execute the digital campaign plan in alignment with regional priorities.
-   Set up and execute SEA and social media marketing campaigns across relevant channels and product categories in Europe.
-   Implement paid advertising campaigns to drive awareness in key regions, increase website traffic, improve conversions, and generate qualified leads for the sales team.
-   Manage SEO strategy and campaigns, including Google Performance Max and other optimization initiatives.
-   Manage email campaigns (e.g. newsletters) and lead nurturing workflows to engage prospects and support conversion.
-   Collaborate with the digital designer to manage the global website, including content updates, maintenance, and development of pages for direct markets.
-   Continuously analyze campaign performance across SEA, social platforms, and website analytics.
-   Apply insights from data analytics to continuously improve campaign effectiveness and ROI.
-   Collaborate cross-functionally with sales, marketing, clinical, and content teams to develop impactful messaging tailored to key regions.
-   Think creatively about optimizing content formats based on performance insights and current best practices, in close collaboration with the content team.
-   Liaise with Regulatory and Sales when defining campaign content to maximize impact while ensuring compliance.
-   Set up and oversee direct marketing initiatives in Europe.

## Requirements

-   2–3 years’ experience in digital marketing (B2B or healthcare preferred)
-   Hands-on experience with SEA/SEO and managing paid campaigns across search, social, and display
-   Experience with website management (CMS, e.g., HubSpot) and content development
-   Solid understanding of digital funnels, lead generation, and conversion optimization
-   Strong analytical mindset with ability to interpret data and translate insights into improvements
-   Creative and results-oriented, with a focus on optimizing content and campaign performance
-   Experience working cross-functionally in international environments
-   Able to manage multiple campaigns and stakeholders across markets
-   Fluent in English; German or French is a plus

## Benefits

-   Meaningful activity on products that enable a personalized therapy for patients
-   Flat hierarchy, short decision-making processes, interdisciplinary collaboration
-   Opportunity to contribute and develop your skills in an agile company

**Policy for unsolicited applications from recruiters and recruitment agencies**

We do not accept any unsolicited applications from recruiters or recruitment agencies without a prior written agreement between both parties. Therefore, we will not be liable for any commission, fee, or expense for candidates submitted spontaneously. Any application sent without a prior agreement will be considered a direct application and will not be subject to any commission rights.

## Apply

[Apply at Sentec](https://apply.workable.com/sentec/j/911AAAA8BA/apply)

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