# Performance Marketer

> SkySun · Zirakpur, India · Full-time · Posted 2026-05-16

**Salary:** INR 600,000–1,200,000

**Workplace:** on_site

## Description

**Experience:** 3-6 years in B2C Performance Marketing

**Location:** Mohali

**Work Schedule**\-Monday to Friday (**7:30 PM-4:30 AM**)

**Focus:** Lead generation for residential solar (**B2C**)

Drive qualified lead generation across the **USA** market. Own the entire funnel from click to consultation, optimizing campaigns using native AI tools in Google and Meta platforms.

**Responsibilities**

-   Build and scale campaigns: Google Ads, Meta, YouTube, LinkedIn, Quora, Reddit
-   Generate high-quality leads across 6 states
-   Execute retargeting campaigns across Google Display, YouTube, Meta for non-converters
-   Deploy Google AI: Smart Bidding, Performance Max, Demand Gen, Responsive Search Ads
-   Leverage Meta AI: Advantage+ Audience, Advantage+ Creative, Advantage+ Placements, Dynamic Creative testing
-   Build sophisticated retargeting funnels (RLSA, Custom Audiences, dynamic remarketing)
-   Master GA4: funnel exploration, path analysis, attribution modeling, predictive metrics
-   Implement UTM parameter taxonomy for granular campaign tracking
-   Set up advanced conversion tracking: GA4 events, Meta Pixel, CAPI, Enhanced Conversions

**Key Performance Indicators**

**Lead Generation:**

-   Cost Per Lead (CPL)
-   Cost Per Acquisition (CAC)
-   Customer Lifetime Value (LTV)

**Conversion Metrics:**

-   Form Submission Rate
-   Landing Page Conversion Rate
-   Click-to-Conversion Rate

**Campaign Performance:**

-   Return on Ad Spend (ROAS)
-   Click-Through Rate (CTR)
-   Cost Per Click (CPC)

**Attribution & Revenue:**

-   Revenue Per Lead
-   Return on Investment (ROI)
-   Data-Driven Attribution Value

## Requirements

**Platform Expertise:**

-   4-6 years managing B2C campaigns
-   Expert in Google Ads (Search, Display, PMax, YouTube, Demand Gen) and Meta Ads

**Technical Skills:**

-   Expert in GA4, Google Tag Manager, conversion tracking
-   Meta Pixel, Enhanced Conversions implementation
-   UTM parameters and cross-domain tracking

## Apply

[Apply at SkySun](https://apply.workable.com/skysun-4/j/2816426035/apply)

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