# Lead Generation & Business Development

> SmarterHome.ai · Bogotá, Colombia · Full-time · Posted 2026-11-11

**Workplace:** on_site

## Description

## Role purpose

Build and grow a B2B pipeline of U.S. companies: research and qualify prospects, reach decision-makers, generate meetings, and guide opportunities through onboarding and activation. This is not a role limited to booking appointments or building lists without conversion.

## Responsibilities

## Prospecting and research

· Build ICP-segmented lists of lead generation companies, performance marketing agencies, affiliate networks, publishers, call centers, and potential business partners.

· Research and validate contacts for CEOs, founders, and heads of partnerships, growth, and business development; document sources and data quality.

· Prioritize companies by geography, business model, potential volume, operational capabilities, and fit with our offering.

## Outbound and demand generation

· Design and run personalized campaigns in English via email, LinkedIn, and outbound calls.

· Test sequences, value propositions, and segments; measure deliverability, positive replies, and conversion to qualified meetings.

· Conduct initial discovery, identify needs, qualification criteria, and objections, and coordinate meetings with the sales team.

## Pipeline and activation

· Manage every opportunity in the CRM with stage, source, decision-maker, notes, owner, and a dated next step.

· Follow up with prospects and coordinate with Partnerships, Operations, and Compliance to resolve onboarding blockers.

· Support the progression from prospect to opportunity, agreement, onboarding, and first production, according to assigned responsibilities.

## Automation and reporting

· Use AI and enrichment and verification tools to improve accuracy and productivity without sacrificing personalization.

· Deliver weekly reports covering valid contacts, replies, meetings, opportunities, activations, and learnings.

## Requirements

## Must-have requirements

· Three or more years of proven experience in outbound B2B prospecting, SDR/BDR, business development, or partner acquisition.

· Advanced English (B2+/C1), fluent enough for professional conversations with U.S. decision-makers.

· Quantifiable evidence of campaigns you ran yourself: accounts contacted, replies, qualified meetings, opportunities, and results.

· Proficiency with CRM and prospecting tools; ability to find and verify business contacts.

· Availability for full-time, on-site work in Bogotá and to coordinate with U.S. business hours.

## Valued tools and experience

· LinkedIn Sales Navigator, Apollo, ZoomInfo, Clay, Lusha, and email validators.

· HubSpot, Salesforce, Pipedrive, outbound sequencing tools, and Excel/Sheets.

· Knowledge of affiliates, performance marketing, CPL/CPA, pay-per-call, contact centers, telecommunications, and indirect channels.

## Performance indicators

· Qualified prospects and accounts with verifiable information.

· Positive reply rates and meetings accepted by the sales team.

· Opportunities advanced to negotiation and agreements.

· Partners onboarded, activated, and with attributable first production.

· CRM quality, follow-up times, and stage-to-stage conversion.

Targets will be defined with sales leadership and reviewed against real data, not just activity volume.

## Benefits

Compensation will be discussed throughout the hiring process and will be aligned with the candidate's experience, qualifications, and overall fit for the role.

## Apply

[Apply at SmarterHome.ai](https://apply.workable.com/smarterhome-dot-a-i/j/97B17C6169/apply)

---
Powered by [Workable](https://www.workable.com)