# Paid Manager - TikTok

> Somerce · Manchester/London, United Kingdom (Hybrid) · Full-time · Posted 2026-07-17

**Salary:** GBP 45,000–50,000

**Workplace:** hybrid

## Description

**What You Will Do**

**Campaign Management & Execution**

-   Build, manage and optimise paid campaigns across a portfolio of TikTok Shop brands day-to-day
-   Work across the full suite of TikTok ad formats

-   Set up campaign structures, bidding strategies and budget pacing to maximise efficiency
-   Launch campaigns accurately and on time, aligned to trading calendars and client priorities
-   Monitor spend and performance daily - catching issues early and acting quickly

**Performance Optimisation**

-   Own ongoing campaign optimisation across your portfolio - bids, budgets, audiences, creatives and placements
-   Identify what is working and scale it; identify what is not and fix it or cut it
-   Run structured A/B tests across creative, audiences and campaign structures
-   Continuously improve ROAS, CPA and GMV contribution across accounts
-   Use TikTok's native analytics alongside third-party attribution tools to make informed decisions

**Creative Performance & Briefing**

-   Develop a sharp eye for what creative performs on TikTok - hooks, formats, pacing, messaging
-   Translate performance data into clear, actionable briefs for the content team
-   Work closely with creative to ensure paid assets are built for conversion, not just awareness
-   Stay on top of what is trending on TikTok and factor it into creative direction

**Reporting & Client Communication**

-   Prepare clear, accurate performance reports for your accounts - weekly and monthly
-   Present paid performance in client calls with confidence, translating data into plain commercial language
-   Flag issues or opportunities proactively - don't wait to be asked
-   Contribute to QBRs and strategy sessions with data-backed insight

**Collaboration & Growth**

-   Work closely with account managers to align paid activity with broader client strategy and trading calendars
-   Collaborate with the affiliate and content teams to ensure paid, organic and creator activity are pulling in the same direction
-   Stay current with TikTok platform updates, new ad products and best practices - and bring that knowledge into the team
-   Support the Account Directors on agency-level initiatives and process improvements

**How You'll Work**

-   Hands-on, detail-oriented and commercially focused - you are in the platform, not above it
-   Fast-paced environment where things move quickly and you are expected to keep up
-   You own your accounts - you are not waiting to be told what to do
-   This is a great role for someone who wants to become a genuine TikTok paid specialist and build their career in social commerce

## Requirements

**Essential**

-   Hands-on experience managing paid social campaigns, with direct experience in TikTok Ads Manager
-   Solid understanding of performance metrics - ROAS, CPA, CPM, CTR - and how to move them
-   Comfortable managing multiple client accounts simultaneously without dropping the ball
-   Strong analytical instinct - you look at data and know what it is telling you
-   Good communicator who can explain performance clearly in writing and in conversation
-   Organised, proactive and comfortable working at pace

**Desirable**

-   Experience with TikTok Shop-specific ad formats - GMV Max, VSA, Spark Ads
-   Background in beauty, fashion, lifestyle or FMCG paid media
-   Experience at a performance or social commerce agency
-   Familiarity with live commerce amplification and how paid integrates with creator and affiliate activity

## Benefits

**Core Benefits**

-   Competitive salary, benchmarked to experience and performance
-   Performance-related bonus aligned to commercial impact
-   28 days holiday + bank holidays
-   Hybrid working with offices in London and Manchester
-   Flexible working hours - we care about output, not clock-watching

**Growth & Career Development**

-   Clear path to senior leadership for the right person
-   Regular performance reviews focused on development and impact
-   Direct exposure to high-growth brands across the UK, US and EU
-   Opportunity to shape how we work as the agency scales

**Financial & Lifestyle Perks**

-   Company pension scheme
-   Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
-   Team socials and events throughout the year
-   Staff discounts across our brands and partners

**Work Environment**

-   Fast-paced, high-ownership culture
-   Minimal bureaucracy and maximum accountability
-   Surrounded by people who care about performance, creativity and doing things properly
-   A business that wins with its clients - shared success matters

**The Somerce Difference**

-   We trust our people
-   We move quickly and back good ideas
-   You'll have real influence, not just responsibility
-   If you perform, you'll grow - simple as that

## Apply

[Apply at Somerce](https://apply.workable.com/somerce/j/73282A44ED/apply)

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