Lagardère Sports is a global leader in sports marketing and one of the largest agencies in the sports business. The sports marketing group covers the entire spectrum of sports rights marketing, from trading with international television rights to stadium advertising, jersey sponsorship, stadium development and hospitality programs. In Germany, more than 300 employees work at 17 locations for the Lagardère Sports Germany GmbH. In addition to its core business of football, Lagardère Sports Germany GmbH is an active leader in additional attractive areas such as winter sports, handball or Formula 1.
We seek to transform our leading sports marketing business into the digital age and believe in digital platforms and integrated customer services to drive that vision.
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