# Media Buyer

> SSC HR Solutions · Cairo, Egypt · — · Posted 2026-01-22

**Workplace:** on_site

**Department:** Marketing

## Description

The Media Buyer is responsible for developing and executing media strategies that align with client marketing goals. This role requires a strong balance of analytical thinking, creativity, and executional excellence to deliver impactful, cost-effective campaigns across traditional and digital channels.

As a Senior Media Planner, you will play a pivotal role in shaping client media strategies, optimizing campaign performance, and driving measurable results. Your ability to research audiences, manage budgets, and collaborate across teams will position you as a key contributor to client success and the agency’s growth.

Key Responsibilities

**1\. Media Strategy & Planning**

-   Develop comprehensive media strategies tailored to client objectives.
-   Identify the most effective media channels (TV, radio, print, OOH, digital, etc.) to reach target audiences.
-   Conduct market research and competitive analysis to inform planning decisions.
-   Build detailed media plans, including timelines, budgets, and channel allocations.

**2\. Campaign Execution & Optimization**

-   Manage the implementation and launch of campaigns across selected platforms.
-   Collaborate with creative and account teams to ensure campaigns are cohesive and aligned with brand messaging.
-   Monitor campaign performance using data-driven insights, adapting strategies to maximize ROI.
-   Track audience trends and apply behavioral insights to optimize targeting.

**3\. Financial Oversight & Vendor Management**

-   Allocate media budgets efficiently to achieve maximum impact.
-   Monitor spending and provide clients with detailed reports on financial performance.
-   Negotiate rates and secure cost-effective placements with media vendors.
-   Ensure fiscal responsibility in all campaign planning and execution.

**4\. Collaboration & Innovation**

-   Work closely with clients, creative teams, and media suppliers to deliver innovative, results-driven campaigns.
-   Foster cross-functional collaboration to ensure seamless campaign execution.
-   Champion the use of emerging media tools, technologies, and platforms to keep strategies innovative and competitive.

## Requirements

-   2–4 years of experience in media planning (both online and offline).
-   Deep understanding of traditional and digital media channels (TV, radio, outdoors, and digital).
-   Strong analytical skills and the ability to translate insights into actionable strategies.
-   Excellent communication, negotiation, and presentation skills.
-   Proven ability to manage budgets and optimize campaign performance.

## Apply

[Apply at SSC HR Solutions](https://apply.workable.com/ssc-hr/j/089AF86E04/apply)

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