# Senior Marketing Specialist

> SSC HR Solutions · Cairo, Egypt · — · Posted 2026-04-30

**Workplace:** on_site

**Department:** Marketing

## Description

SSC HR Solutions is a leading provider of **outsourcing, recruitment, and HR consultancy services**, supporting businesses across KSA, UAE, and Egypt. We partner with HR leaders and decision-makers to deliver scalable, high-impact workforce solutions.

We are in the lookout for a **hands-on, performance-driven Senior Marketing Specialist** to support our growth across the GCC region.

This role is focused on:

-   **Lead generation.**
-   **Campaign execution.**
-   **Content creation (including in-house shooting).**
-   **Managing agencies and digital channels.**

**Key Responsibilities**

**1\. Performance Marketing (Core Requirement)**

-   Plan and optimize **Google Ads campaigns** (**MUST**) with agency.
-   Manage campaigns targeting **Egypt & GCC markets.**
-   Track and improve:

-   Cost per Lead (CPL).
-   Conversion Rates.

-   Work closely with sales to ensure **lead quality.**

**2\. In-House Content Creation**

-   Shoot and edit **in-house content**:

-   Office videos.
-   Team interviews.
-   Employer branding content.

-   Support creation of **short-form videos (Reels).**
-   Ensure content reflects **credibility and professionalism.**

**3\. Social Media Management**

-   Manage SSC’s presence on:

-   LinkedIn (primary).
-   Instagram.
-   Facebook.

-   Create and schedule content aligned with business goals.
-   Focus on **quality, authority, and consistency.**

**4\. Agency Management**

-   Work closely with the **social media/creative agency.**
-   Brief, review, and guide deliverables.
-   Ensure all outputs match SSC’s:

-   Tone.
-   Positioning.
-   Quality standards.

**5\. Website Management**

-   Manage and update website content.
-   Optimize pages for **lead generation (forms, CTAs, flow).**
-   Work on **SEO-driven content (blogs, landing pages).**
-   Coordinate with developers if needed.

**6\. Content & Thought Leadership**

-   Support development of:

-   LinkedIn content.
-   Case studies.
-   Blog articles.

-   Position SSC as a **trusted HR partner** in the GCC.

**7\. Market Focus**

-   Tailor campaigns and messaging along side social media agency.
-   Monitor competitors performance.
-   Stay updated on market trends in HR & outsourcing.

## Requirements

**Requirements**

-   3–5 years of experience in **Marketing (B2B preferred).**
-   **Strong hands-on experience in Google Ads (MUST).**
-   Experience in **content creation/shooting** (basic production skills required).
-   Experience managing **social media platforms.**
-   Experience working with **external agencies.**
-   Proficiency in **Canva** to create and edit marketing materials (social media posts, presentations, basic visuals) while maintaining brand consistency.
-   Experience managing or updating **websites.**
-   Strong Arabic & English communication skills.

**What We’re Looking For**

-   A **doer**, not just a planner.
-   Performance-driven (understands numbers, not just content).
-   Comfortable being both:

-   Strategic.
-   Hands-on (shooting, posting, managing).

-   Strong sense of **quality and brand positioning.**

**KPIs**

-   Qualified leads generated.
-   Google Ads performance.
-   Website conversions.
-   Content output & engagement quality.

**Nice to Have**

-   Experience in HR / recruitment / outsourcing.
-   Experience targeting **GCC markets.**
-   Basic video editing skills.

**Final Note:** This role is ideal for someone who wants to **own marketing end-to-end** — from campaign performance to content creation — and directly play a major role in creating a positive impact when it comes to business growth.

## Apply

[Apply at SSC HR Solutions](https://apply.workable.com/ssc-hr/j/DDF70486C2/apply)

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