# Senior Product Manager (responsible for Tier 1 geography) > Stay Group · Ukraine (Remote) · Full-time · Posted 2026-08-07 **Workplace:** remote **Department:** Product Department ## Description We are a fast-growing iGaming operator managing multiple brands across Tier 1 markets. We are looking for a **Product Manager** who will take ownership of a dedicated market (GEO), continuously improve the player journey, drive commercial performance, and make product decisions based on data, customer insights, and business impact. This is a hands-on product role for someone who enjoys solving business problems, optimizing conversion funnels, and collaborating across multiple teams to deliver measurable results ## Requirements - 4+ years of Product Management experience within the **iGaming industry**. - Proven experience owning commercial product metrics such as GGR, NGR, Bonus Cost, Conversion Rate, Retention, or LTV. - Strong understanding of player lifecycle and end-to-end conversion funnels. - Experience designing and optimizing registration, activation, deposit, and retention journeys. - Experience adapting product experiences and offers for different traffic acquisition channels. - Strong analytical mindset with the ability to make data-driven product decisions. - Hands-on experience running A/B tests and validating hypotheses through experimentation. - Experience conducting competitor analysis and transforming market insights into product initiatives. - Experience working closely with cross-functional teams including Marketing, CRM, Payments, Analytics, Development, and Operations. - Excellent stakeholder management and communication skills with the ability to influence without direct authority. - Strong ownership mindset with the ability to independently drive initiatives from discovery through delivery. - Ability to prioritize work based on measurable business impact rather than assumptions. - Comfortable working in a fast-paced product environment with multiple priorities. ### Nice to Have - Experience managing products across multiple GEOs or brands. - Experience optimizing payment conversion and cashier flows. - Knowledge of VIP player lifecycle and loyalty mechanics. - Experience with casino and sportsbook cross-sell strategies. - Experience working in multi-license or regulated environments. ### Responsibilities ### Market Ownership - Own the commercial performance of a dedicated GEO across multiple brands. - Monitor and continuously improve key business KPIs including GGR, NGR, Bonus Cost, Reg2Dep, Activation Rate, FTD Volume, Retention, Churn, and Redeposit Rate. - Identify growth opportunities based on player behaviour, analytics, and business performance. ### Funnel Optimization - Own and continuously optimize the complete player journey, including: - Registration - Activation - First Deposit - Welcome Journey - Bonus Strategy - Reload Promotions - On-site Experience - Retention Mechanics - Adapt product experiences and promotional mechanics for different traffic sources and acquisition channels. ### Product Strategy & Prioritization - Identify product opportunities using business data, customer insights, and market research. - Prepare evidence-based product proposals and prioritize initiatives based on expected business impact. - Work closely with Product Owners and Delivery teams to ensure timely delivery of product improvements. ### Cross-functional Collaboration - Partner daily with Marketing teams to optimize acquisition funnels, landing pages, player quality, and promotional offers. - Collaborate with CRM and Retention teams on lifecycle communications and engagement strategies. - Work with Payments teams to improve cashier experience, deposit success rate, and local payment coverage. - Partner with Casino and Sportsbook teams to improve player engagement and cross-sell opportunities. - Collaborate with VIP, Customer Support, Analytics, and Product teams to continuously improve the player experience and business performance. ### Competitor & Market Research - Continuously monitor competitors within your market. - Analyze competitor products, onboarding flows, bonus mechanics, payment methods, and promotional strategies. - Translate market insights into actionable product initiatives. ### Customer Research - Conduct player interviews and surveys to better understand customer needs and behaviours. - Analyze customer feedback from Support, reviews, and other communication channels. - Use qualitative insights together with analytics to validate product decisions. ### Analytics & Experimentation - Define hypotheses and run A/B tests to validate product improvements. - Measure product performance through clear success metrics and continuously iterate based on results. - Present product insights and recommendations using data-backed analysis. ### Continuous Product Improvement - Own the product roadmap for your assigned market. - Continuously identify, prioritize, and deliver initiatives that improve player experience and commercial performance. - Build scalable product solutions that support long-term business growth. ## Benefits - **Freedom to choose where to work:** work from anywhere in the world with the freedom of remote options. - **Flexibility:** enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results. - **Corporate English speaking club:** improve your English proficiency with regular practice and expert guidance. - **A Culture That Cares:** thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued. - **Comfort Fuels Success:** experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel. - **Accelerate Your Growth:** seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey. ## Apply [Apply at Stay Group](https://apply.workable.com/stay-group/j/378F76ECD9/apply) --- Powered by [Workable](https://www.workable.com)