# Gamification Product Lead > Stay Group · Ukraine (Remote) · — · Posted 2026-08-12 **Workplace:** remote **Department:** Product Department ## Description Stay Group is an innovative Marketing company focused on building and scaling products in the iGaming and entertainment industry. We are looking for a **Gamification Product Lead** who will own the development, performance and evolution of gamification mechanics across our brands and GEOs. ## Requirements ### Must Have - 3+ years of experience in **Gamification, LiveOps, CRM, Retention or Product roles within iGaming**. - Hands-on experience designing, configuring and launching casino and/or sportsbook mechanics, including: - tournaments; - missions; - challenges; - lotteries and prize draws; - loyalty programmes; - prize drops; - wheels and loot boxes. - Strong understanding of: - bonus structures; - wagering requirements; - tournament logic; - loyalty progression; - gamification psychology; - player engagement and retention mechanics. - Experience with a leading gamification or CRM platform such as **Smartico, Optimove Gamify, Fast Track** or a comparable solution. - Strong analytical skills and the ability to independently evaluate gamification performance and ROI. - Experience measuring incremental impact using **control/holdout groups**. - Experience owning campaigns end-to-end: from concept and configuration to launch, analysis and optimisation. - Strong understanding of iGaming product and business metrics. - Ability to work cross-functionally with Product, Analytics, CRM, Retention, Casino, Sportsbook and Engineering teams. - Ability to translate business and player needs into clear product requirements. - English — Intermediate+. ### Nice to Have - Experience running A/B tests on promotional mechanics and engagement campaigns. - Experience working across multiple brands and GEOs. - Knowledge of **Tier 1 player behaviour** and market specifics. - Experience with sportsbook bonus and cross-sell mechanics. - Experience working directly with casino game providers. - Experience building or improving gamification products or platforms rather than only executing campaigns. - Experience establishing gamification standards, processes and reporting from scratch. ### Key Responsibilities ### Gamification Product Ownership - Own the gamification direction across multiple brands and GEOs. - Design, launch and optimise gamification mechanics based on business and product goals. - Build and maintain a gamification and LiveOps calendar aligned with acquisition and retention strategies. - Develop and improve mechanics such as tournaments, missions, challenges, lotteries, loyalty programmes, prize drops, wheels and loot boxes. - Adapt mechanics, prize structures, thresholds and campaign cadence to specific GEOs instead of applying the same approach across all markets. - Identify opportunities to improve existing mechanics and introduce new engagement models. ### Analytics & Performance - Own the analysis of gamification performance from launch through post-campaign evaluation. - Measure the incremental impact of mechanics using control/holdout groups rather than relying only on participation metrics. - Analyse the impact of gamification on activation, engagement, retention and revenue. - Evaluate bonus cost and ROI for each mechanic. - Identify underperforming mechanics and make data-driven decisions to optimise, redesign or stop them. - Build and maintain gamification dashboards and reporting. - Establish clear measurement frameworks for evaluating gamification initiatives. ### Experimentation - Design and run A/B tests together with the experimentation and Analytics teams. - Test different mechanics, prize structures, thresholds, messaging and participation conditions. - Use experiment results to continuously improve gamification performance. ### Product & Cross-functional Collaboration - Work closely with **Geo Product Managers**, who own their markets, players and bonus economics. - Collaborate with the **Casino Lead** on game content, providers and casino mechanics. - Work with the **Sportsbook PM and Bonus Manager** on cross-vertical mechanics. - Coordinate with **Retention and CRM** to align gamification with lifecycle campaigns and promotional calendars. - Work with the **VIP team** on mechanics and rewards for high-value players. - Partner with **Analytics** on measurement frameworks, experimentation and incrementality methodology. - Work with **Product Owners and Engineering** to prioritise gamification requirements and develop new platform functionality. - Translate business needs into clear and prioritised product requirements rather than simply creating development tickets. ### Process & Standards - Establish configuration and quality standards for gamification campaigns. - Ensure mechanics are properly configured and tested before launch. - Establish post-campaign analysis standards. - Document best practices, processes and configuration requirements. - Identify gaps between current platform capabilities and business needs. - Build a prioritised roadmap of gamification platform improvements together with Product. - Ensure gamification activities are aligned across brands and do not conflict with acquisition, CRM or retention campaigns. ### Key Metrics The role will be focused on measurable business and product outcomes, including: - Activation rate: - Registration → First Deposit; - First Deposit → Real-money session; - First Deposit → Second Deposit; - Active users. - Participation and opt-in rate by mechanic, brand and GEO. - Completion rate for missions and challenges. - ROI per mechanic. - Bonus cost per participant. - Gamification share of total bonus cost / GGR. - Wagering completion rate. - Retention uplift, including D7 and D30. - Incremental lift versus control groups. - Engagement depth: - active days; - sessions; - session length. ## Benefits - **Freedom to choose where to work:** work from anywhere in the world with the freedom of remote options. - **Flexibility:** enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results. - **Corporate English speaking club:** improve your English proficiency with regular practice and expert guidance. - **A Culture That Cares:** thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued. - **Comfort Fuels Success:** experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel. - **Accelerate Your Growth:** seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey. ## Apply [Apply at Stay Group](https://apply.workable.com/stay-group/j/5126168BA8/apply) --- Powered by [Workable](https://www.workable.com)