Subaru are in the business of removing obstacles for customers choosing, buying and owning a vehicle. It's what we do. We want to make dealing with Subaru at every touch point easy and fun! We live by the values of imagination, spirit and quality.
Our values of imagination, spirit and quality create the Blue Army – those who do the common things uncommonly well, rise to every challenge, solve problems and turn ideas into reality. It’s how we help Australians do more and get more out of life.
Most importantly, it's not what we say we do, but what we do that really matters.
Subaru started selling vehicles in Australia 40 years ago and has a hard-earned reputation for vehicle durability, safety and retained value, while pioneering entirely new vehicle types. These include the crossover wagon, with Outback; the medium Sports Utility Vehicle (SUV), with Forester; the adrenaline-pumping turbocharged sports sedan, with WRX and, more recently, the affordable sports coupe, with BRZ.