# Sales Director > Sun Home Saunas · United States (Remote) · Full-time · Posted 2026-09-01 **Workplace:** remote **Department:** Sales ## Description ### **About Sun Home Saunas** Sun Home Saunas is a fast-growing wellness brand specializing in luxury saunas, cold plunges, and other speciality products. Our mission is to help people unlock the benefits of wellness and recovery through world-class design, performance, and customer experience. As we scale, we are expanding beyond direct-to-consumer (DTC) into commercial and multi-channel partnerships, and are looking for an experienced Sales Director to lead this next phase of growth, coach and develop our high-performing sales organization, and strengthen Sun Home’s position as the premier brand in residential and commercial wellness. ### **Role Overview** The Sales Director will own overall sales strategy and execution across Sun Home’s DTC and commercial channels.  This is a leadership role combining hands-on sales leadership with strategic ownership of pipeline, team development, and channel expansion - reporting directly to the executive team and playing a key role in shaping Sun Home’s go-to-market strategy. This is a full time leadership role, ideal for a strategic, entrepreneurial sales leader with a proven track record of scaling revenue across multiple channels in high-ticket consumer or B2B products, preferably in wellness, luxury goods, electronics, or home/outdoor categories. ### **Key Responsibilities** **Multi-Channel Sales Sales Strategy & Growth** ●      Own and evolve Sun Home’s overall sales strategy across DTC and Commercial channels, including hospitality, corporate wellness, spas, gyms, real estate developers, and other B2B partners. ●      Develop and execute channel-specific go-to-market plans that balance near-term revenue targets with long-term market positioning. ●      Identify, build, and manage new commercial partnerships and distribution relationships to expand Sun Home’s footprint beyond DTC. ●      Own the full sales cycle across channels: lead follow-up, consultation, proposal/negotiation (for commercial), closing, and post-sale relationship management. ●      Monitor performance metrics across all channels and adjust strategy to hit revenue, margin, and channel-mix targets. ●      Partner with the Director of Ecommerce & Digital Marketing to build and manage a multi-channel sales pipeline and forecasting process to support short- and long-term growth. ●      Implement platforms, tools, and processes (CRM, sales enablement, reporting) to increase close rates and scale the sales function. **Team Leadership & Development** ●      Build, lead, and scale a multi-channel sales team, including inside Sales Advisors (DTC) and Business Development/Account Managers (Commercial). ●      Recruit, hire, and onboard sales talent as the team grows across both channels. ●      Develop playbooks, scripts, and best practices tailored to each channel to ensure consistent, high-quality execution. ●      Provide ongoing coaching, performance management, and career development to elevate team capabilities. ●      Lead by example in customer engagement, consultative selling, and closing technique across both consumer and commercial buyers. ●      Coach and develop new Sales Managers and current Team Leads to strengthen their leadership, coaching, and performance-management capabilities, enabling them to effectively manage and elevate their teams. **Customer & Partner Engagement** ●      Serve as a trusted advisor to prospective DTC customers and commercial partners, educating them on Sun Home’s product benefits, features, and differentiators. ●      Maintain a premium, high-touch experience across all channels that aligns with Sun Home’s luxury positioning. ●      Collect and share customer and partner feedback to inform product, marketing, and CX strategy. **Collaboration & Reporting** ●      Partner closely with Marketing, Operations, Product, and CX Teams to align and lead flow, order fulfillment, and customer satisfaction across channels. ●      Provide regular sales reporting, forecasts, and strategic insights to the Executive Team. ●      Represent Sun Home at trade shows, industry events, and partner meetings to support pipeline growth across DTC and Commercial. ●      Contribute to broader company strategy as a member of the extended Leadership Team. ## Requirements ### **Qualifications** ●      8+ years of sales leadership experience, including proven success driving both DTC and B2B/Commercial sales in high-ticket consumer goods. Wellness, fitness, luxury, electronics, or home/outdoor products preferred. ●      Track record of building, leading, and scaling high-performing, multi-channel sales teams. ●      Experience developing and closing commercial/wholesale partnerships in addition to consumer sales. ●      Strong consultative and strategic selling skills, with the ability to close complex, multi-stakeholder deals. ●      Deep understanding of DTC marketing funnels, lead generation, and conversation tactics, as well as B2B sales cycles. ●      Excellent communication, negotiation, and relationship-building skills across broad consumer and enterprise audiences. ●      Self-motivated, entrepreneurial, and comfortable operating at both strategic and hands-on execution levels. ●      Full-time availability, with flexibility to travel for trade shows, partner meetings, and industry and company events. ## Benefits ### **Compensation** ●      Full-time, direct-hire leadership role. ●      Competitive base salary plus performance-based bonus tied to multi-channel revenue targets and KPIs. ●      Flexible time off. ●      Remote work environment with monthly home office stipend. ●      Health, Dental, and Vision benefits with 50% employer contribution for employee and 25% for dependents. ### **Why Join Sun Home** ●      Opportunity to lead sales strategy at a premium wellness brand experiencing rapid growth. ●      Recognized as one of the fastest growing companies in America by Inc. 5000 two years in a row. ●      A nationally recognized workplace, including Great Place to Work® 2025-2026 ●      High-visibility leadership role shaping the future of Sun Home’s multi-channel growth. ●      Direct impact on revenue growth, channel expansion, and customer experience. ●      Incredible company culture: multiple national designations earned as a top workplace. ●      Annual company retreat centered on team connection, celebration of team and individual contributions, and wellness and enrichment. ●      Work with a passionate, entrepreneurial team shaping the future of wellness. ## Apply [Apply at Sun Home Saunas](https://apply.workable.com/sun-home-saunas/j/1B6EC7477F/apply) --- Powered by [Workable](https://www.workable.com)