# Paid Search & Social Specialist (PPC)

> Talent Engine · Westville, South Africa (Hybrid) · Full-time · Posted 2026-04-29

**Workplace:** hybrid

**Department:** iX Online

## Description

The Paid Search Specialist is responsible for devising, planning, and executing impactful PPC campaigns across platforms such as Google, LinkedIn, and Microsoft Ads. They will work on a diverse range of campaign types including Performance Max, Google Lead Forms, and LinkedIn Lead Gen, with a primary focus on exceeding client KPIs and goals related to lead generation. This role is a full time role and offers hybrid work flexibility, with the expectation of attending in-office meetings in Westville once a week. It is a requirement to have access to a stable internet connection and your own laptop to effectively fulfill the responsibilities of this role.

### Core Responsibilities:

-   Manage client accounts on a daily basis using Google's suite of online and desktop tools.
-   Utilise Google platforms such as Google Ads, Google Analytics, Google Tag Manager, and Google Looker Studio.
-   Manage campaigns across LinkedIn Ads and Microsoft Ads platforms.
-   Support the creation, upkeep, and monitoring of ads, keywords, search terms, audiences, and bid strategies to achieve client’s objectives.
-   Offer recommendations and implement strategies for keyword opportunities, campaign structure, targeting, and other elements of paid media to generate high-quality leads for clients.
-   Stay updated on the latest digital marketing trends to integrate effectively into our accounts.
-   Generate monthly client reports using Google Looker Studio and delivering comprehensive analysis of campaign performance.
-   Communicate account performance, trends, and areas of opportunity effectively to clients and Key Account Managers.
-   Collaborate within a dynamic team environment and coordinate with other key departments within the organisation.

## Requirements

-   Gr.12/School leaving certificate is a minimum requirement
-   1 year Paid Search experience is a minimum requirement
-   Marketing Certificate, Diploma/Degree is advantageous.
-   Proficiency in website analysis using various online tools is beneficial.
-   Experience with Meta and Google is advantageous.
-   Social Media PPC/Content Management experience is a bonus.
-   Knowledge of SEO is a bonus.
-   Completion of Google Search certification is required within the probation period.
-   Demonstrated enthusiasm for digital marketing, particularly in Search Engine Marketing (SEM).
-   Ability to think creatively, identify opportunities, and solve problems.
-   Strong attention to detail and adept at multitasking in a fast-paced environment with deadlines.
-   Effective communication skills, both verbal and written.
-   Ability to work independently, as well as part of a team.
-   Willingness to stay updated on industry trends and apply knowledge to achieve client objectives.
-   Exhibits high levels of integrity, autonomy, and self-motivation.
-   Excellent analytical, organisational, and attention to detail.
-   Basic understanding of UX and website best practices and their impact on SEM.
-   In line with our Employment Equity Plan, preference may be given to suitably qualified candidates from designated groups.

## Apply

[Apply at Talent Engine](https://apply.workable.com/talent-engine/j/4D1704CC89/apply)

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