# Head of Demand Generation

> talentpluto · New York, United States · Full-time · Posted 2026-10-13

**Salary:** USD 200,000–350,000

**Workplace:** on_site

## Description

**Location:** New York, NY

**Work Model:** In-office (5 days per week, Flatiron)

**Industry:** Payroll & back-office software for startups

**Compensation:** $200K-$350K OTE

### About the Company

Our partner builds a payroll and back-office suite for startups, helping founders run the operational side of their companies. They are a Series A company with a team of roughly 40-45 people, based in New York and growing quickly.

### The Opportunity

Our partner is hiring a Head of Demand Generation in a player-coach seat. You will personally run paid, SEO, email, and lifecycle today, then build the team as the company scales. You will own marketing-sourced pipeline with a mandate to deliver 3-4x coverage on the bookings target.

You will partner with the COO on brand and the Head of Sales on conversion, marketing to founders, finance buyers, and people-and-ops buyers.

### Responsibilities

-   Own inbound demand generation across paid, SEO, email, and lifecycle, hands-on
-   Deliver marketing-sourced pipeline against a 3-4x bookings coverage target
-   Grow MQL volume and quality, site traffic and conversion, and organic search
-   Manage paid spend efficiently against CAC and ROAS goals
-   Partner with the COO on brand and the Head of Sales on pipeline conversion
-   Hire and build the demand generation team as the company scales

### Requirements

-   6+ years in demand generation or growth marketing at B2B sales-led SaaS companies
-   Inbound programs that produced measurable pipeline, not just traffic
-   Strong writing for a business audience
-   Funnel thinking: spend to pipeline to revenue
-   Comfortable as a player-coach who still runs channels hands-on
-   Excitement about working in person in New York five days per week
-   Bonus: fintech, HR tech, or developer-adjacent background

## Apply

[Apply at talentpluto](https://apply.workable.com/talentpluto/j/8F5AC5CB44/apply)

---
Powered by [Workable](https://www.workable.com)