# Senior Manager, TikTok Shops / Social Commerce

> tarte cosmetics · New York, United States (Hybrid) · Full-time · Posted 2025-11-06

**Workplace:** hybrid

**Department:** Digital Marketing

## Description

**Senior Manager, TikTok Shops / Social Commerce**

**Overview:**

tarte cosmetics is looking for a trend-savvy, data-driven leader to grow our TikTok Shops & social commerce business. This is a chance to own GMV growth, shape assortments, and drive cultural relevance at one of the most dynamic beauty brands.

**What You’ll Do:**

-   Lead Growth: Own tarte’s DTC business on TikTok Shops, delivering GMV and profitability targets
-   Help Curate Assortments: Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms
-   Analyze & Forecast: Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights. Own daily & weekly business recaps to C suite & cross-functional partners. 
-   Cross-Functional Partnership: Collaborate with ecomm, Marketing, Creative, Influencer, PR, Planning, and Ops to bring merchandising strategies to life
-   Optimize Merchandising Calendar: Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities
-   Measure & Report: Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness—sharing insights that shape brand strategy
-   Platform Partnership: Liaise with TikTok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies
-   Trend Leadership: Stay ahead of TikTok/social commerce beauty trends and bring fresh, innovative ideas to the table
-   Product content ownership: Own product page best practices (including surfacing insights from competitors) & project manage PDP content process

 **What We’re Looking For:**

-   Proven TikTok Shop growth experience
-   Deep understanding of the TikTok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales
-   Willingness to keep pace with TikTok Shops' "always on" nature, including nights & weekends. 
-   Passion for TikTok, beauty trends and cultural moments
-   Effective communicator and collaborator across creative, analytical, operational & technical teams.
-   Must have experience leveraging AI-powered tools (chatgpt, perplexity, replit, sora, etc) and innovation. Vibe coding experience is a plus.

**Requirements:**

-   5+ years of experience in digital merchandising, e-commerce, or social commerce
-   Strong analytical skills; proficiency with sales and analytics tools. TikTok Seller Center & Affiliate Center experience required. 
-   Bachelor’s degree in Marketing, Business, or related field
-   Excellent project management, organization, and multitasking skills.

**Our Perks:**

-   Salary range: $110,000-130,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
-   Medical, dental, vision, 401k plan & access to health and wellness programs
-   Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
-   Hybrid work policy
-   Gratis, employee discount on tarte.com, team give-back initiatives
-   Friendly, fun, creative & collaborative work environment
-   Tarte is an equal opportunity employer.

## Apply

[Apply at tarte cosmetics](https://apply.workable.com/tarte-inc/j/777B88E147/apply)

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