# Senior Manager, Influencer Marketing

> tarte cosmetics · New York, United States (Hybrid) · Full-time · Posted 2026-01-14

**Workplace:** hybrid

## Description

### Senior Manager, Influencer Marketing

tarte cosmetics is seeking a dynamic, creative & strategic Senior Manager of Influencer Marketing to join our team! This role is ideal for someone passionate about beauty, trends & social media who thrives in a fast-paced environment and brings deep expertise in creator casting, talent partnerships, and contract negotiations. You will play a key role in supporting tarte’s influencer marketing strategy, managing high-impact creator partnerships, and strengthening tarte’s influencer ecosystem across platforms. This position places a strong emphasis on talent strategy, creator relations, and operational excellence within influencer marketing.

### Responsibilities

### Influencer Strategy & Leadership

-   Support the development and execution of influencer marketing strategies that drive brand awareness, engagement, and cultural relevance.
-   Partner closely with the Executive Director and cross-functional teams to support long-term influencer strategy aligned with brand priorities, launches, and evergreen initiatives.
-   Guide and support team members across influencer, partnerships & events, helping ensure strong execution and workflow efficiency.

### Creator Partnerships, Talent Agencies & Negotiations

-   Identify, research, cast, vet, and brief influencer and creator partners across all tiers, with a strong focus on talent alignment and brand fit.
-   Lead and support influencer contract negotiations, including deliverables, usage rights, exclusivity, timelines, and pricing, ensuring alignment with brand objectives.
-   Manage day-to-day relationships with talent agencies and management companies, supporting campaign execution and long-term creator partnerships.
-   Continuously scout and identify emerging talent, tastemakers, and makeup artists to keep tarte at the forefront of the creator landscape.
-   Support internal processes around contracts, compliance, timelines, and approvals.

### Campaign Execution & Programming

-   Support the end-to-end execution of influencer campaigns, including casting, briefing, coordination, and post-campaign performance review.
-   Collaborate cross-functionally with social, brand, digital & PR teams to integrate influencer programming into broader brand moments.
-   Track campaign performance and leverage influencer analytics, competitive research, and trend insights to inform recommendations and optimizations.

### Gifting, Mailers & Community Building

-   Support tarte’s gifting strategy, including creative ideation, influencer selection, audience segmentation, and mailer execution.
-   Assist in developing gifting programs that help nurture strong creator relationships and long-term brand affinity.
-   Support ongoing influencer outreach, seeding, and community-building initiatives in partnership with cross-functional teams.

### PR & Events

-   Support PR initiatives by providing influencer insights and creator-led angles that complement product storytelling.
-   Collaborate on key industry and brand moments to inform influencer participation in events, activations, and experiential opportunities.
-   Support influencer coordination for brand and corporate events, ensuring alignment with broader brand goals.

### Qualifications

-   7-8+ years of experience in influencer marketing (in-house or agency); beauty industry experience strongly preferred.
-   Proven expertise in casting creators, negotiating influencer contracts, and managing talent partnerships.
-   Strong existing relationships with influencers, creators, and talent agencies.
-   Deep understanding of social trends, the creator economy, and digital-first brand building.
-   Experience supporting or leading influencer teams in a fast-paced, highly creative environment.
-   Highly organized, strategic, and proactive with strong attention to detail.
-   Excellent communication and relationship-building skills across internal teams and external partners.

**Our Perks:**

-   Salary range: $110,000-130,000 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
-   Medical, dental, vision, 401K plan & access to health & wellness programs
-   Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
-   Makeup gratis, employee discount on tarte.com, team give back initiatives
-   Friendly, fun, creative & collaborative work environment

## Apply

[Apply at tarte cosmetics](https://apply.workable.com/tarte-inc/j/879726F267/apply)

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