# SFMC Consultant | Hybrid - Makati/BGC

> Tasq Staffing Solutions, Inc. · Makati City, Philippines (Hybrid) · — · Posted 2026-03-19

**Workplace:** hybrid

**Department:** Philippines - Corporate

## Description

### **Roles & responsibilities**

**Workstream Leadership & Delivery Management**

-   Lead end-to-end SFMC workstreams, including requirements gathering, solution design, planning, and delivery governance.
-   Manage project risks, dependencies, sprint backlogs, and quality gates.
-   Facilitate workshops and platform walkthroughs with marketing, product, engineering, and CRM teams.

**Solution Architecture & Platform Integration**

-   Architect SFMC solutions across Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder.
-   Oversee integration patterns between SFMC and connected systems including Salesforce CRM, CMS, DAM, ecommerce, and analytics engines.
-   Govern data modeling, Contact Builder structure, subscriber key strategy, and cross-cloud activation via Marketing Cloud Connect.

**Data, Audience & Personalization Strategy**

-   Define segmentation strategies, data flows, and campaign architecture leveraging SQL, AMPScript, dynamic content, and customer attributes.
-   Ensure compliance across consent management, deliverability best practices, and privacy requirements.

**Analytics, Optimization & Value Realization**

-   Lead measurement strategy using Marketing Cloud Intelligence (Datorama) and Einstein tools for predictive engagement.
-   Build optimization roadmaps, testing frameworks (A/B/n, multivariate), and performance improvement initiatives.

**Team Leadership & Knowledge Development**

-   Mentor ACon/Con team members; review configurations, SQL scripts, documentation, and quality.
-   Contribute to capability building, reusable accelerators, playbooks, and best practice assets.

### **Required Skills & Expertise**

**SFMC Platform Expertise**

-   Strong hands-on experience across Journey Builder, Automation Studio, Email Studio, Content Builder, and Mobile Studio.
-   Proficiency in AMPscript, SQL, and basic SSJS for personalization, segmentation, and automation logic.

**Consulting & Leadership Skills**

-   Ability to structure complex SFMC/MarTech requirements into clear workstreams and deliverable plans.
-   Strong stakeholder management, facilitation, and communication skills with senior business and technical teams.
-   High-quality documentation, solution storytelling, and synthesis of technical and functional inputs.

**Data & Integration Acumen**

-   Solid understanding of Contact Builder, data extensions, subscriber key strategy, and data relationships.
-   Working knowledge of Marketing Cloud Connect and integration patterns between SFMC, Salesforce CRM, and broader MarTech ecosystems.
-   Awareness of privacy considerations (e.g., CAN-SPAM, GDPR) and data handling best practices.

**Analytics & Optimization Skills**

-   Ability to interpret campaign and journey performance metrics using SFMC reporting or Marketing Cloud Intelligence (Datorama).
-   Understanding of Einstein features (STO, Engagement Scoring) and how to apply them for optimization.

### **Qualifications**

-   B.E./B.Tech/MBA 
-   5 - 8 years of experience in Marketing Automation, MarTech, or SFMC delivery.

**Additional Details**

-   Work arrangement: Hybrid - Makati or BGC office

## Apply

[Apply at Tasq Staffing Solutions, Inc.](https://apply.workable.com/tasq-work/j/0D1D2118EC/apply)

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