# Digital Marketing Manager

> Tentworks Interactive · Bengaluru, India · Full-time · Posted 2026-05-19

**Salary:** INR 600,000–800,000

**Workplace:** on_site

**Department:** marketing

## Description

About Tentworks Interactive

Tentworks Interactive is a global indie game studio headquartered in Singapore, with offices in San Francisco and Bangalore. Our mission is to make India a global contender in the gaming industry by developing innovative and high-quality strategy games.

Our flagship title, _Becoming Pablo_, is a roguelike grand strategy and tower defense game set between the 1970s and 1990s. As we expand our global presence, we are looking for a passionate and experienced Marketing Manager to lead our marketing efforts and build a thriving player community.

Job Description

We are seeking a dynamic and results-driven Marketing Manager to lead the marketing initiatives for _Becoming Pablo_ and strengthen the Tentworks Interactive brand worldwide. This role requires a strategic thinker with hands-on experience in game marketing, community management, and global campaign execution.

You will work closely with the CMO, third-party publishing partners, and cross-functional teams to deliver impactful marketing strategies across digital platforms, social media, PR, and industry events.

### Game & Brand Marketing

-   Develop and execute global marketing strategies for _Becoming Pablo_ and future titles.
-   Build and enhance Tentworks Interactive’s brand visibility worldwide.
-   Collaborate with third-party publishing and marketing partners.
-   Align marketing initiatives with business and revenue objectives.

### Community & Social Media Management

-   Manage and grow Tentworks’ presence on Discord, Reddit, Twitter/X, LinkedIn, YouTube, and Instagram.
-   Own and moderate the official Discord server and Reddit account.
-   Foster a highly engaged global community.
-   Plan and execute AMAs, developer updates, and community-driven campaigns.

### Steam & Platform Marketing

-   Optimize the Steam store page, assets, and promotional campaigns.
-   Drive wishlist growth and conversions.
-   Support Early Access and full-release marketing strategies.

### Influencer, PR & Communications

-   Identify, engage, and manage relationships with influencers, creators, and media.
-   Coordinate PR initiatives, press releases, and interviews.
-   Support crisis communication and reputation management.

### Performance & Growth Marketing

-   Plan and execute paid marketing campaigns across digital channels.
-   Monitor and optimize campaign performance using data-driven insights.
-   Track KPIs such as wishlists, engagement, and ROI.

### Events & Industry Presence

-   Represent Tentworks Interactive at trade shows and gaming events in India and internationally.
-   Support brand activations and partnerships.

### Key Performance Indicators (KPIs)

-   Growth in Steam wishlists within the first six months.
-   Sales performance post-launch.
-   Engagement and growth across Discord and Reddit.
-   Influencer reach and media coverage.
-   ROI from paid marketing campaigns.
-   Brand awareness and global visibility.

## Requirements

-   4–7 years of experience in marketing within the gaming industry.
-   Proven track record in game marketing and community management.
-   Hands-on experience managing Discord and Reddit communities.
-   Strong understanding of the global PC gaming ecosystem.
-   Experience with Steam platform marketing and product launches.
-   Expertise in social media, influencer marketing, and PR.
-   Experience in performance marketing and paid acquisition.
-   Strong analytical and data-driven decision-making skills.
-   Excellent communication and storytelling abilities.
-   Ability to collaborate with global teams and external partners.
-   Willingness to travel for trade shows and industry events.

### Preferred Qualifications

-   Experience launching games on Steam or other PC platforms.
-   Background in indie game marketing or working with publishers.
-   Familiarity with tools such as Hootsuite, Sprout Social, HypeAuditor, Google Analytics, and Steamworks.
-   Experience with crisis management and brand communications.
-   Passion for strategy, tycoon, simulation, or tower defense games.

## Benefits

-   **Performance-based bonuses tied to wishlist and sales targets.**
-   Hybrid work model (3 days in-office, 2 days remote).
-   Opportunity to work on globally recognized strategy games.
-   International exposure and collaboration with global teams.
-   Travel opportunities to industry events and trade shows.
-   A chance to contribute to India’s rise in the global gaming industry.

## Apply

[Apply at Tentworks Interactive](https://apply.workable.com/tentworks-interactive/j/87333F7224/apply)

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