# Arabic Paid Ads Manager, Cairo > TGP International · Cairo, Egypt (Hybrid) · Full-time · Posted 2026-07-10 **Workplace:** hybrid ## Description WE CREATE, DESIGN AND BUILD AWARD WINNING WORLD-CLASS F&B AND RETAIL BRANDS FOR OUR CLIENTS AND PARTNERS TGP International are a hospitality consultancy based in London and Dubai.  We team up with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, graphic design & branding, franchising, advisory & operational services and project management. Some of our clients include: Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom and Al Mamlaka Social Dining. Leaders within the hospitality and retail sector, TGP are renowned for listening carefully to client objectives to help develop successful and innovative concepts that enable businesses and operators to fulfil goals with creative and uncompromising management solutions. Website: [https://www.tgpinternational.com](https://www.tgpinternational.com) **About the Role** We work with brands and clients to deliver successful F&B marketing campaigns with partners from developers, hotel groups and individual restaurants. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, paid media, social media management, advertising, reporting and analytics. We require an Arabic-speaking Paid Ads Manager to join our Cairo team in-house, owning paid media strategy, campaign set-up, optimisation and reporting across hospitality, F&B, retail and lifestyle brands. **Role** - Own end-to-end paid media strategy and delivery across Meta, TikTok, Snapchat, Google Search, Performance Max, YouTube and LinkedIn where relevant - Build campaign plans tied to commercial objectives including bookings, footfall, delivery sales, leads, web conversions and brand awareness - Manage media budgets, pacing, forecasting and optimisation across multiple F&B, hospitality and lifestyle brands - Set up, launch and optimise campaigns within platform business managers, ensuring campaigns are structured clearly from day one - Develop audience strategy across prospecting, retargeting, lookalikes, geo-targeting, CRM audiences and Arabic/English segmentation - Work with creative and social teams to turn campaign objectives into high-performing paid ad concepts, hooks, formats and copy - Write and adapt Arabic and English ad copy with strong understanding of cultural nuance, tone of voice and hospitality positioning - Build structured testing plans across creative, audiences, placements, offers, landing pages and campaign objectives - Own tracking set-up and QA including pixels, conversion APIs where relevant, events, UTMs, campaign naming and landing-page links - Monitor daily performance and make optimisation decisions based on CPA, CPC, CPM, CTR, CVR, ROAS and booking/lead quality - Produce clear weekly and monthly reports with commercial commentary, insight and recommended next actions - Translate performance data into practical recommendations for offers, content, reservations, delivery and customer acquisition - Work with marketing team to align campaigns with promotions, launches, menus, events and seasonal dates - Manage lead-generation and reservation campaigns conversion tracking are in place - Support database growth through paid lead capture, CRM audiences and remarketing initiatives - Conduct competitor, audience and market analysis to identify paid media opportunities in relevant markets - Coordinate with clients, internal teams and external partners on approvals, assets, campaign timelines and reporting - Ensure campaigns follow brand guidelines, platform policies and local market considerations - Keep campaign trackers, budget sheets and performance dashboards accurate and up to date - Proactively identify underperformance, wasted spend and growth opportunities, then recommend action quickly - Support landing page, website and menu update recommendations where they affect campaign conversion - Manage multiple campaigns at once, adhering to deadlines or commercial goals - Maintain clean campaign account structures, naming conventions, access permissions and platform hygiene - Action additional tasks as required ## Requirements - 5+ years of experience - A relevant degree or equivalent experience - Fluent in Arabic & English - Based in Cairo or able to work full time from Cairo - Proven experience managing paid social campaigns, ideally for hospitality, F&B, retail, leisure or lifestyle brands - Strong hands-on experience with Meta Ads Manager; TikTok, Snapchat and Google Ads - Confident managing media budgets, campaign pacing and performance optimisation - Strong analytical ability with commercial judgement - Experience with tracking, pixels, UTMs, GA4 and reporting dashboards - Knowledge of hospitality across the GCC ·       Highly organised, detail-focused and able to manage multiple brands/campaigns at once ## Benefits TGP International Employee Benefits: Five-Day Work Week: Standard Monday to Friday schedule. Hybrid Work Arrangement: Three days in the office and two days working remotely. Incentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures. Annual Leave: 22 working days of paid annual leave, excluding weekends. Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave. Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program. Annual Company Gathering: A global team event bringing together employees from all offices. Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions. ## Apply [Apply at TGP International](https://apply.workable.com/tgp-international-3/j/0D31069C7D/apply) --- Powered by [Workable](https://www.workable.com)