# Show Director - Agritechnica Australia

> BlueRock · Sydney, Australia · Full-time · Posted 2026-11-10

**Workplace:** on_site

**Department:** External

## Description

Lead the FutureAg powered by Agritechnica trade fair in Australia, coordinating international exhibitor and visitor sales, the professional programme, project teams and stakeholder networks, while representing DLG Markets and reporting on progress.

**What you'll be doing:**

-   Representation of DLG Markets in Australia
-   Collaboration with the partner team from Hanover Fairs Australia (HFA) for the successful execution of the FutureAg trade fair powered by Agritechnica
-   Coordination of international exhibitor sales in conjunction with headquarter in Germany and the international DLG network
-   Coordination of international visitor sales in conjunction with headquarter in Germany and the international DLG network
-   Coordination of the on-site professional program together with the DLG Competence Center in Germany
-   Monthly reporting to DLG Markets on the current status (KPIs as per objectives)
-   Expansion of the local network (organisations, associations, government/ministries in the agrifood business)
-   Expansion of the local media and press network
-   Organisation of market exploration trips (supporting) in the Australia/Oceania region
-   Management and coordination of the project team (POA) on behalf of DLG (sales, professional program, communication) and overall coordination of the FutureAg powered by Agritechnica project

## Requirements

-   Successfully completed studies in a field requiring strong planning and organisational skills, such as event management, business administration/marketing, or a related discipline
-   Extensive professional experience in project management and sales, preferably in the trade fair sector
-   Successfully completed studies in a field requiring strong planning and organisational skills, such as event management, business administration/marketing, or a related discipline
-   Experience in organising major international events, especially in the agricultural sector
-   Strong teamwork skills and intercultural competencies
-   Demonstrated experience in sales with exceptional communication skills for effectively engaging with internal and external customers, as well as partners and service providers. Proven ability to build and maintain professional networks

### Skills

-   Proficiency in Microsoft Office, including intermediate to advanced skills in Word, Excel, PowerPoint, and Outlook
-   Proficient in managing XRM and CRM systems
-   Highly developed organisational and planning skills with a strong ability to prioritise tasks and meet deadlines effectively
-   Personable and adaptable nature, with a positive demeanor and ability to engage effectively with clients, stakeholders, and suppliers across diverse sectors
-   Exceptional verbal and written communication skills, adept at fostering relationships and conveying information clearly and persuasively
-   Keen attention to detail, ensuring thoroughness and accuracy in all aspects of project management and coordination
-   Excellent German and English language skills, both written and spoken

## Benefits

-   Lead a major international agritech trade fair, shaping its growth and presence in Australia.
-   Work closely with DLG Markets, Hannover Fairs Australia and global industry partners.
-   Build a strong network across agrifood organisations, government, media and international markets.
-   Enjoy a senior, high-impact role with domestic and international travel, plus **30 days of annual leave**.

## Apply

[Apply at BlueRock](https://apply.workable.com/the-blue-rock/j/1CFDBD6165/apply)

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