# Remote - Senior Manager, Lifecycle Marketing (Retention Focus)

> The Credit Pros · United States (Remote) · Full-time · Posted 2026-04-13

**Salary:** USD 110,000–135,000

**Workplace:** remote

**Department:** Marketing

## Description

### **About the Role**

We are hiring a **Senior Manager, Lifecycle Marketing** to own retention and customer lifetime value end-to-end.

This is not a traditional lifecycle role. You are not joining a team—you are the function.

We’re looking for a **forward-deployed operator**: someone who takes fragmented systems, imposes structure, and drives measurable outcomes. You will own everything post-enrollment—from onboarding through churn prevention, winback, and monetization—and will be accountable for improving retention and LTV.

If your instinct is to ask _“what’s the fastest way to move this number?”_ rather than _“is this in my scope?”_, this role is for you.

### **Why This Role Exists**

We serve 45,000+ active customers in a subscription-based credit repair business. Our biggest growth lever is retention—but ownership today is fragmented across multiple teams and vendors.

Key opportunities:

-   Significant drop-offs across the retention curve (especially early lifecycle and Month 3–4)
-   600K+ former customers available for winback (currently untapped)
-   Lapsed third-party monetization program ($600K+/year historically)
-   New product (CARE) launching with lifecycle ownership required
-   Proprietary real-time credit data layer enabling event-triggered messaging

This role consolidates ownership under a single accountable leader.

### **What You’ll Own**

You will own the **entire post-enrollment lifecycle**, including:

### **Retention & Lifecycle Strategy**

-   End-to-end lifecycle across email, SMS, and customer education
-   Day 0 onboarding and expectation setting
-   Early churn prevention (Day 7, Day 14)
-   Mid-lifecycle churn intervention (especially Months 3–4)
-   Continuous optimization of retention and LTV

### **Execution (Hands-On)**

-   Build and manage flows in Customer.io
-   Write customer-facing copy and educational content
-   Design and launch triggered journeys based on behavior and real-time data
-   Troubleshoot and fix issues without relying on a large team

### **Deliverability**

-   Own sender reputation, IP warming, and domain health
-   Manage vendor relationships (e.g., Inbox Army)
-   Maintain list hygiene, bounce rates, and spam compliance

### **Revenue Expansion**

-   Launch and scale winback campaigns (600K+ database)
-   Rebuild third-party offer monetization program
-   Own lifecycle for new CARE subscription product

### **Data & Reporting**

-   Define lifecycle KPIs (retention, LTV, recovery rates)
-   Build reporting cadence with BI (ThoughtSpot/Snowflake)
-   Analyze cohort performance and identify intervention points

### **What You’ll Influence**

-   Product and pricing decisions (based on churn insights)
-   Customer service save strategies and scripts
-   Credit data trigger development with engineering
-   Lifecycle analytics and dashboard design

### **What Success Looks Like (First 90 Days)**

By Day 90, you will have:

-   Consolidated all lifecycle ownership under one function
-   Stabilized or improved deliverability
-   Launched early-stage churn prevention (Day 0–14)
-   Deployed M3–M4 churn interventions
-   Improved auto-dunning performance
-   Established weekly lifecycle reporting
-   Launched a winback pilot campaign
-   Delivered a roadmap tied to measurable revenue impact

## Requirements

### **Required Experience**

-   7+ years in lifecycle, retention, or CRM marketing in B2C subscription businesses
-   Proven experience managing **high-volume email/SMS programs (5M–10M+ sends/month)**
-   Hands-on expertise with ESPs (Customer.io, Braze, Iterable, Klaviyo, etc.)
-   Experience owning lifecycle as a **single operator**, not just part of a team
-   Strong analytical skills—you pull and act on your own data
-   Demonstrated success reducing early-stage churn (first 90–120 days)

### **Strongly Preferred**

-   Experience in fintech, financial services, health, telecom, or similar industries
-   Experience with event-triggered messaging (not just time-based drips)
-   Winback/reactivation experience with large datasets (100K+ users)
-   Strong writing ability (or effective use of AI tools for content creation)

### **How You Work**

-   You think in **systems and journeys**, not campaigns
-   You measure success in **retention, LTV, and revenue**, not opens and clicks
-   You are comfortable operating without dedicated design, copy, or ops support
-   You identify when problems are upstream (product/experience) and push back
-   You move quickly from insight → execution → iteration

### **Tools & Stack**

-   Customer.io (Email & Automation)
-   Volt (SMS)
-   ThoughtSpot, Snowflake (Analytics)
-   VWO (Testing)
-   WordPress (CMS)
-   N8N (Automation)
-   Proprietary real-time credit data platform

## Benefits

**What's in it for you!**

-   **Start Date:** Immediate
-   **Work Hours:** 09:00 AM to 06:00 PM EST
-   **Contract:** Permanent fulltime remote (work from home) role
-   **Base Salary:** $110,000–$135,000/year
-   **Bonus:** 10% bonus on base depending on performance
-   **Health insurance:** 75% company contribution & 25% employee contribution.
-   **Paid Time Off:** 32 days paid time off.

## Apply

[Apply at The Credit Pros](https://apply.workable.com/the-credit-pros/j/068D44494B/apply)

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