# Head of Marketing - Luxury Brand Developer

> The Greater Change · Dubai, United Arab Emirates · Full-time · Posted 2026-05-26

**Salary:** unknown currency 400,000–600,000

**Workplace:** on_site

**Department:** The Greater Change

## Description

### Reporting To: CMO

### Role Purpose

The Head of Marketing will lead the creation of brand credibility, market visibility, and a strong demand-generation engine from inception. This role requires a strategic, hands-on leader with expertise in luxury branding, performance marketing, and market localization, working closely with digital and design teams to deliver premium brand execution and measurable business growth.

### Key Responsibilities

### Brand Building & Trust Creation

-   Act as the brand ambassador, ensuring credibility, consistency, and trust in the market.
-   Position the brand as a luxury, European-inspired, design-led developer with strong local relevance.
-   Develop compelling brand narratives focused on aspiration, reliability, and long-term value.

### Demand Strategy & Funnel Ownership

-   Design and manage the full customer journey: Awareness → Consideration → Engagement → Conversion → Advocacy.
-   Identify micro-engagement touchpoints across digital and physical platforms.
-   Implement tracking and analytics to monitor behavior and optimize performance.
-   Partner with Sales to align marketing output with revenue objectives.

### Digital, Social & Physical Presence

-   Oversee social media, SEO, website content, digital campaigns, and physical branding initiatives.
-   Ensure consistent brand representation across all touchpoints.
-   Localize content while maintaining a premium European design identity.

### Campaign Planning & Execution

-   Lead integrated campaigns for branding, project launches, and sales-driven initiatives.
-   Define media mix, messaging frameworks, and budget allocation.
-   Monitor campaign performance and continuously optimize ROI.

### Sponsorships & Partnerships

-   Identify strategic sponsorships aligned with luxury, lifestyle, and culture.
-   Build partnerships with media platforms, luxury brands, and cultural institutions.
-   Ensure all collaborations enhance brand equity and visibility.

### Leadership & Team Building

-   Build and lead high-performing teams across brand, performance, content, and partnerships.
-   Collaborate closely with the Head of Digital for world-class creative execution.
-   Manage agencies, vendors, and consultants effectively.

### Key Deliverables (18–24 Months)

-   Establish a trusted luxury brand presence.
-   Create a fully measurable and scalable sales funnel.
-   Deliver strong digital and physical brand visibility.
-   Execute successful project and brand launches.
-   Develop high-impact strategic partnerships.

### KPIs

-   Brand awareness, perception, and trust
-   Project launch effectiveness and sales enablement
-   Brand consistency and quality
-   Marketing ROI and budget control
-   Team and partner performance

## Requirements

### Qualifications & Experience

-   10–15+ years of senior marketing leadership experience.
-   Background in real estate development, luxury, lifestyle, hospitality, or premium brands.
-   Proven experience building brands at early or growth stages.
-   Strong digital, performance marketing, and analytics expertise.
-   Excellent leadership, stakeholder management, and execution capability.

## Benefits

**Compensation & Benefits**

-   Executive-level package aligned with UAE market standards.

## Apply

[Apply at The Greater Change](https://apply.workable.com/the-greater-change-1/j/1A69E1275D/apply)

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