# Marketing Manager

> The HR Game · Cairo, Egypt · Full-time · Posted 2026-09-01

**Workplace:** on_site

**Department:** Marketing

## Description

-   **About the role (Description):**

MicroBIM is seeking a strategic and results-driven Marketing Manager to lead our growth, digital marketing, and brand positioning efforts within the BIM, AEC, and construction technology sectors. In this role, you will develop and execute performance-driven marketing strategies, manage multi-channel digital campaigns, and build scalable lead generation funnels to support our business growth objectives.

**Key Responsibilities:**

-   **Strategic Growth & Demand Generation:** Develop and implement B2B marketing strategies aligned with company growth goals; build and optimize lead generation funnels.
-   **Digital Campaign Management:** Oversee performance marketing across paid media, SEO, email, and social platforms while tracking key KPIs (lead gen, engagement, traffic, conversions).
-   **Content & Brand Positioning:** Direct branding and content creation; translate complex technical and BIM-related solutions into clear, business-focused messaging.
-   **Sales & Cross-Functional Alignment:** Partner with sales, product, and business development teams to ensure marketing collateral and qualified leads support sales pipelines.
-   **Market Intelligence & Analytics:** Analyze market trends, competitor activity, and campaign performance to continually optimize marketing ROI.

## Requirements

-   **Requirements:**

-   **Experience:** 5–8 years of experience in Marketing, Digital Marketing, B2B Marketing, or Growth Marketing.
-   **Industry Background:** Prior experience in SaaS, Software Development, BIM/Construction Tech, AEC, or related technical software environments is strongly preferred.
-   **Track Record:** Proven ability to build lead generation funnels, execute B2B growth marketing strategies, and manage end-to-end digital campaigns.
-   **Tools & Analytics:** Expertise in CRM systems (such as Zoho CRM), marketing automation, performance tracking, and web analytics.
-   **Education:** Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field. Professional certifications in SEO, Performance Marketing, Digital Strategy, or Growth Marketing are a strong plus.
-   **Soft Skills:** High ownership mindset, exceptional communication skills, strong analytical capabilities, and the ability to work independently in a dynamic environment.

## Benefits

-   **Benefits:**

-   Fully remote working environment with flexible balance.
-   Standard working schedule (Sunday to Thursday, 9:00 AM – 5:00 PM).
-   Comprehensive Social Insurance coverage.
-   Comprehensive Medical Insurance coverage.

**Company industry and Job function**

-   **Company industry:** Software Development / Construction / Information Technology
-   **Job function:** Marketing

## Apply

[Apply at The HR Game](https://apply.workable.com/thehrgame/j/CB785E200E/apply)

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