# Marketing Manager (Robin) - FTC > The Key Support Services · London, United Kingdom (Hybrid) · Temporary · Posted 2026-06-30 **Salary:** GBP 45,000–50,000 **Workplace:** hybrid **Department:** Robin ## Description ### Location: London, Hybrid ### Salary: up to £50,000 ### 12 month fixed term contract About us Robin offers schools and Trusts an AI-powered website compliance check and policy audit, with the ability to compare data across your Trust, and stay up-to-date all year round. We are using AI to diligently do those time-consuming tasks in schools and MATs that you'd rather not. Over 3,000 schools use Robin to save hours trawling through websites and documents, compare practice across a trust, and get ahead of website compliance — all year round.  ### About the role Robin is an AI-powered website-compliance and governance product within The Key Group used by thousands of schools and trusts. As Robin scales, this hands-on, commercially-minded generalist role owns demand generation and day-to-day marketing execution, turning commercial goals into qualified pipeline and revenue. Operating closely with The Key’s centralised marketing, sales, and customer success teams, the role holder runs Robin's lead-generation engine and channels rather than operating as a standalone function. Core responsibilities ### Trust Lead Generation - Own Robin's events programme (both in-person and online) as the primary pipeline source, coordinating with The Key's broader events calendar to maximise a shared market presence. - Run the demand-generation and preview demo engine to capture, nurture, and qualify marketing leads. - Produce high-converting demo, preview, and pitch collateral to ensure a clean, well-tracked handover from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). ### Direct-to-School (DTS) Channel Support - Provide Robin-specific asset creation, copywriting, product input, and campaign execution support for campaigns owned by The Key’s marketing team. - Collaborate with cross-functional internal teams to ensure the Robin product is represented clearly and effectively within the existing DTS motion. - Support the smooth handover of incoming DTS leads into the appropriate sales routes by ensuring messaging, qualification, and follow-up paths are clear. ### Cross-Sell & Upsell Enablement - Supply target segmentation data, campaign collateral, and the core narrative ("why Robin as well as The Key/GovernorHub") that drives the business cross-sell engine. - Build lifecycle and upsell communications in close partnership with the Robin customer success team to equip sales reps with the tools required to act. ### Marketing Operations & Systems Management - Own Robin’s active marketing automation workflows and customer journeys across group systems, specifically Intercom, HubSpot, and Salesforce. - Maintain clean data reporting and lead attribution models to ensure all marketing activities remain measurable and visible. - Champion AI literacy across the department, integrating automation and AI tools to optimise workflow efficiency and test new production methods. ### Brand & Product Marketing Execution - Apply and protect Robin’s designated brand tone of voice consistently across all outward-facing communication channels. - Lead product marketing campaigns for all new feature releases and execute content strategies (blogs, case studies, webinars) shaped by the core marketing team. ## Requirements ### About you We are looking for an organised and passionate Marketing Manager to join our marketing team, and play a key part in pipeline generation, revenue contribution and marketing operations quality. ### Essential - Commercial B2B Marketing: 2+ years of experience delivering B2B marketing with clear commercial and revenue accountability. - Generalist Skillset: Proven execution across multiple disciplines, including demand generation, email campaigns, website/content, events, brand, product marketing, and sales enablement. - Copywriting & Comms: Exceptional copywriting skills with the immediate capacity to absorb, apply, and carry a distinct brand tone of voice across campaigns and collateral. - Events Delivery: Hands-on experience delivering webinars, customer events, conferences, or dedicated lead-generation gatherings. - Systems Fluency: Confident managing marketing automation using HubSpot/Intercom, alongside a data-driven mindset comfortable with reporting systems. - Project Agile Mindset: A versatile, highly organised "plate-spinner" who can balance strategic priorities with immediate, hands-on asset production. ### Desirable - Education Sector Insights: Prior experience marketing to schools, Multi-Academy Trusts (MATs), governance bodies, or operating within the EdTech sector. - Audience Understanding: Strong grasp of how school leaders, trust executives, and educational stakeholders think, buy, and respond to commercial messaging. - Multi-Product CRM Environments: Familiarity navigating Salesforce networks within a multi-product or cross-sell corporate environment. - AI Literacy: Active, practical use of generative AI tools to accelerate work output and test innovative workflows. ## Benefits ### Why work for us - We place huge importance on caring for and developing our people. If you join us, you can expect a good work-life balance and the training and support you need to succeed in your role and continue to progress.  - We’re a socially conscious company, but one that also likes to have fun! We offer flexible working, a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, drinks, regular socials and much more.  - This role is based in London, but you can work from anywhere in the UK as long as you can make it into the office 2 times a month for whole-team office days.  ### Interview process 1. Phone screen 2. First Stage 3. Second Interview with task ## Apply [Apply at The Key Support Services](https://apply.workable.com/thekey/j/8F56793045/apply) --- Powered by [Workable](https://www.workable.com)