# Director of Sales (Digital Assets)

> The Tie · New York, United States (Hybrid) · Full-time · Posted 2026-09-10

**Salary:** USD 130,000–150,000

**Workplace:** hybrid

**Department:** Sales

## Description

The Tie is where institutions meet digital assets. Founded in 2017 and headquartered in New York City, The Tie provides market intelligence, advisory, infrastructure, and compliant communication solutions that power institutional participation in digital assets. Today, hundreds of the world's leading asset managers, hedge funds, banks, exchanges, and token issuers use The Tie to better understand and access the market through The Tie Terminal, APIs, StakingRewards, conferences, staking and infrastructure solutions, Liquidity.Land, The Tie Capital, and compliant messaging solutions.

### The Position

As a Director of Sales, you are client-facing, have excellent relationship building skills, and a solid track-record for closing enterprise deals.  

You will be assigned a defined set of Ideal Customer Profiles (ICPs) and will be responsible for driving new business across those segments. This includes identifying and prospecting high-potential accounts, building relationships with key decision-makers, and developing a strong understanding of each ICP to recognize where our suite of products and services can create value. You will own the sales process from initial outreach through close, with a focus on generating pipeline and winning new logos.

In addition to selling our products and solutions at the enterprise level, you will have the opportunity to drive sponsorship revenue for our exclusive institutional events. 

Successful candidates are able to work in a fast-paced start-up environment and are open to new projects and challenges.

**Responsibilities**

-   Build and maintain a robust sales pipeline and drive new revenue across multiple product lines which can include The Tie Terminal, APIs, data redistribution, event sponsorships, and staking
-   Consistently meet or exceed established sales KPIs and revenue quotas
-   Maintain accurate and timely pipeline, opportunity, and activity data in the CRM
-   Attend conferences and events to generate new opportunities
-   Independently identify, prospect, and develop new sales opportunities within assigned ICPs
-   Collaborate with colleagues across Sales and the broader organization to continuously improve the efficiency and effectiveness of the sales process

## Requirements

-   5+ years of experience selling software products or services to enterprises, with a demonstrated track record of success - meeting or exceeding KPIs 
-   Priority will be given to those with experience selling to traditional or crypto native institutional investors
-   A strong understanding and passion for cryptocurrency, finance, and markets 
-   Full time work experience in digital assets is preferred
-   A creative and entrepreneurial mindset. You’re self-driven and will be able to work in both a team environment and work independently
-   The versatility and interest to learn new technologies and skills
-   Ability to travel to conferences as required
-   **Must be located in NYC**

## Benefits

-   Competitive compensation (salary, commission, and options)
-   Health, dental, vision, and disability insurance
-   Flexible paid time off
-   Flexible working hours
-   A fast-paced and exciting work environment
-   Strong teamwork-driven culture

Salary range: $130,000 - 150,000 + Commission

Location: New York City

The TIE Inc is an equal opportunity employer.

## Apply

[Apply at The Tie](https://apply.workable.com/thetie/j/0F7A20D479/apply)

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