# National Sales Manager > Triathlon Group GmbH · Sydney, Australia · — · Posted 2026-05-07 **Workplace:** on_site **Department:** Triathlon Battery Solutions Pty Ltd ## Description Develop, lead and execute the national sales strategy for a premium Global OEM manufacturer of industrial batteries and energy storage solutions, with Australian based regional Lead Acid battery manufacturing and a capital city-based branch service network. This role is accountable for profitable growth, strategic customer partnerships, and value-based selling, leveraging the company’s local manufacturing capability, engineering expertise, and lifecycle service offering. The National Sales Manager plays a critical role in positioning the business as a high-quality, reliable, and technically superior alternative to existing or incumbent suppliers as well as low-cost imports, while maximising long-term contract value and aftermarket revenue. ### Key Responsibilities **Strategic Sales Leadership, Sales Strategy, & Execution** \- Develop and execute the national sales strategy aligned with company growth objectives \- Deliver revenue, margin, and market share targets across all product categories \- Identify growth opportunities in emerging sectors (e.g. energy storage, renewables integration, automation) \- Position the company around: - Total Cost of Ownership (TCO) - Reliability, safety, and compliance - Local manufacturing and supply chain security \- Drive penetration in key sectors: - Logistics & warehousing (traction batteries) - Elevated Work Platforms, Industrial cleaning equipment - Leisure and Recreational energy systems - Mining & heavy industry - Utilities & infrastructure (standby / critical power) - Telecommunications & data centres - Emerging energy storage applications \- Monitor market trends, competitor activity, and pricing dynamics **Leadership & Team Management** \- Build, lead, coach, and develop a high-performing national sales team \- Set clear KPIs across revenue, gross margin, pipeline, and customer retention \- Drive a disciplined sales process and accountability culture \- Support succession planning and talent development **Key Account Management** \- Personally lead relationships with top-tier national accounts and OEM partners \- Engage at executive level with procurement, operations, and engineering stakeholders \- Lead complex contract negotiations, tenders, and long-term service agreements \- Secure long-term supply and service agreements (3–7+ years) \- Drive national alignment across multi-site customers \- Ensure high customer satisfaction and retention **Commercial Performance & Pricing** \- Own national P&L contribution from the sales function \- Own pricing strategy and discount governance to protect margins \- Lead large-scale tender submissions and contract structuring \- Structure long-term contracts that bundle: - Equipment - Maintenance & service - Replacement cycles - Monitoring / asset management \- Drive service and aftermarket revenue growth (maintenance, replacement cycles, fleet management) **Cross-Functional Collaboration** \- Act as the commercial interface to Australian manufacturing operations: - Operations / Supply Chain (inventory, lead times, project delivery) - Align demand forecasting with production planning - Service teams (aftermarket support and contracts) - Marketing (campaigns, product positioning, brand) - Finance (forecasting, reporting, credit risk) - Support capacity utilisation and product mix optimisation \- Provide market feedback into: - Product development - Engineering improvements \- Custom solutions **Aftermarket & Lifecycle Revenue Growth** \- Drive high-margin recurring revenue through: - Service contracts - Preventative maintenance - Battery replacement programs - Fleet optimisation and charging solutions \- Increase customer lifetime value (CLV) across installed base **Market Positioning & Brand Leadership** \- Strengthen positioning as a premium Australian supplier and manufacturer \- Support marketing in promoting: - “Built in Australia” capability for Lead Acid Industrial Batteries - Sustainability and recycling credentials - Compliance with Australian standards \- Represent the company in industry forums and key customer engagements **Forecasting, Pipeline & Governance** \- Deliver accurate forecasting aligned to production planning \- Maintain strong CRM discipline and pipeline visibility \- Lead structured tender processes for large national contracts **Safety, Compliance & ESG** \- Champion safety across all customer interactions and site activities \- Ensure alignment with: - Australian Standards (AS/NZS) - Environmental and recycling regulations \- Support sustainability initiatives (battery lifecycle, recycling programs) **Key Performance Indicators (KPIs)** \- Revenue growth (YoY) \- Gross margin % (primary metric vs revenue alone) \- Market share by segment \- Key account retention and growth \- Sales pipeline conversion rates \- Team performance and engagement \- Forecast accuracy \- Contracted revenue (multi-year agreements) \- Aftermarket / service revenue mix (%) \- Customer lifetime value (CLV) growth ## Requirements **Essential** \- 8–12+ years of sales leadership experience in industrial, technical, or B2B environments \- Strong experience in capital equipment, industrial products, or energy-related sectors \- Demonstrated ability to win and manage large, complex contracts \- Commercial acumen with strong pricing and margin management capability \- Proven track record in premium, value-based selling environments \- Experience working with manufacturing or OEM business models \- Strong commercial acumen, including pricing and contract structuring \- Demonstrated success managing large, complex, multi-site customers **Highly Desirable** \- Experience in: - Industrial batteries (traction / standby) - Energy storage systems (ESS) - Material handling / logistics / mining sectors \- Exposure to OEM and dealer sales channels **Capabilities & Competencies** \- Strategic thinking with strong execution discipline \- Leadership presence and team development capability \- High level negotiation skills (executive-level, long-cycle deals) \- Customer-centric mindset \- Resilience and adaptability in competitive markets \- Value-based and consultative selling mindset \- Ability to translate technical capability into commercial outcomes \- Strategic thinking with operational alignment (sales ↔ manufacturing) \- Data-driven and financially literate **Qualifications** \- Bachelor’s degree in business, Engineering, or related field (preferred) \- MBA or equivalent (advantageous) ## Benefits - A motivated company with flat hierarchies and short decision-making processes. - Permanent employment contract. - Personal support and advice from a dedicated contact person at your branch. - Stable working environment in an international company. - Fair pay and company benefits. - A modern working environment with high-quality technical equipment. **Does this sound like you, and are you interested in a varied range of tasks? Then apply now!** ## Apply [Apply at Triathlon Group GmbH](https://apply.workable.com/triathlon-group/j/35B5C98280/apply) --- Powered by [Workable](https://www.workable.com)