# Senior Marketing Manager, Strategy & Operations

> Unboxed Training & Technology · Richmond, United States (Hybrid) · — · Posted 2026-08-10

**Workplace:** hybrid

**Department:** Business Development

## Description

The Senior Marketing Manager, Strategy & Operations leads the execution of Unboxed’s marketing strategy through strong operational management, marketing technology ownership, performance reporting, vendor coordination, and budget administration. This hands-on leader manages a small team of employees and contractors supporting design and events, while partnering closely with internal stakeholders across sales, leadership, content, social, creative, and brand functions.

**Key Responsibilities:**

**Strategic Leadership**

-   Translate company marketing strategy into actionable cross-channel plans, priorities, timelines, and operating processes.
-   Partner with Sales and executive leadership to ensure marketing initiatives align with pipeline, revenue, and account-growth objectives.

**Team and Vendor Management**

-   Lead and develop a small team of employees and contractors (design, events, and related resources), setting priorities, providing coaching, and reviewing work product.
-   Manage outsourced appointment-setting and lead-generation agencies, including KPI definition, lead-quality evaluation, performance reviews, and ongoing optimization.
-   Manage relationships with relevant learning and talent-development industry associations and events, including sponsorships, logistics, vendor coordination, and budgets.

**Marketing Operations and Technology**

-   Own marketing operations, including systems, processes, workflows, reporting, vendor coordination, and financial administration.
-   Administer and optimize HubSpot for marketing automation, account-based campaigns, lead scoring, campaign execution, and performance dashboards.
-   Maintain the marketing technology ecosystem (integrations, data hygiene, troubleshooting, tool evaluation, and vendor management).
-   Use data-enrichment, conversation-intelligence, and AI-enabled tools to strengthen account targeting, improve lead quality, generate insights, and support marketing decision-making.
-   Support RFP processes and administer RFP automation tools to keep proposal content current and improve response speed.

**Digital Presence and Performance**

-   Oversee website performance, SEO, and content relevancy, coordinating with internal or external development resources.
-   Develop and present marketing performance reports and dashboards for leadership and executive audiences.

**Key Skills:**

-   Marketing strategy and execution planning, translating priorities into coordinated campaigns and operational plans
-   HubSpot expertise, including automation, lead scoring, ABM support, reporting, and dashboard development
-   Marketing technology management, including integrations, data quality, troubleshooting, vendor evaluation, and platform optimization
-   Performance measurement and reporting, with the ability to analyze and communicate results to leadership
-   Team, contractor, agency, and vendor management, including creative/design, event, lead-generation, and appointment-setting partners
-   Strong project management, organization, communication, and cross-functional collaboration skills

## Requirements

-   Bachelor’s degree in marketing, communications, business, or a related field; equivalent practical experience considered
-   Seven or more years of marketing operations, demand generation operations, marketing program operations, or related experience
-   Prior people-management experience, including employees and contractors
-   Experience with data-enrichment platforms such as ZoomInfo and revenue-intelligence tools such as Gong
-   Experience using AI tools, such as Claude, to improve reporting, analytics, dashboard development, or operational efficiency
-   Familiarity with website management, SEO, web-development coordination, and platforms such as Heroku
-   Familiarity with RFP processes and RFP automation tools

## Benefits

Unboxed team members benefit from our comprehensive compensation and rewards program which includes:

-   Competitive salary and benefits
-   Ample paid time off
-   Dynamic and convenient office location – unlimited snacks, casual dress code, covered parking and gym on site
-   Open communication and a commitment to fostering teamwork across the organization

## Apply

[Apply at Unboxed Training & Technology](https://apply.workable.com/unboxed-technology/j/AFB9652A5F/apply)

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