# Digital Marketing Specialist

> United Placement Group · Bradenton, United States · Full-time · Posted 2026-08-14

**Salary:** USD 60,000–80,000

**Workplace:** on_site

**Department:** Technology Services

## Description

### Digital Marketing Specialist

**Location:** On-site in Bradenton, FL  
**Job Type:** Full-time, W-2  
**Compensation:** Based on experience

We are seeking a hands-on Digital Marketing Specialist to join our Bradenton team. This role will help grow our online visibility, create useful content, and generate qualified leads across traditional search, answer engines, AI-powered search, and social channels.

You will work closely with leadership and internal team members to plan, create, publish, measure, and improve marketing initiatives. The right candidate understands **SEO**, **AEO** (Answer Engine Optimization), and **GEO** (Generative Engine Optimization)—and knows how to turn customer questions into clear, credible content that performs.

### Responsibilities

-   Create and repurpose content for web pages, blogs, email, social media, video, and other digital channels.
-   Conduct keyword, topic, competitor, and search-intent research.
-   Optimize content for SEO, including page structure, metadata, internal linking, local-search opportunities, and clear calls to action.
-   Use AEO and GEO principles to improve visibility across answer engines, featured snippets, AI-powered search results, and generative AI experiences.
-   Build and maintain a content calendar, including topics, formats, deadlines, publishing schedules, and distribution channels.
-   Work with the team to identify what to post, where to publish it, and when to post based on audience behavior and campaign goals.
-   Track traffic, rankings, engagement, leads, and conversions; share findings and recommendations with the team.
-   Stay current on search, AI-search, content, and social-media best practices.

### Required Qualifications

-   3+ years of experience in digital marketing, SEO, content marketing, or a related role.
-   Hands-on experience with keyword research, on-page SEO, search intent, content optimization, and performance reporting.
-   Working knowledge of AEO, GEO, AI-powered search, answer engines, featured snippets, and FAQ-style content.
-   Strong writing, editing, proofreading, and content-planning skills.
-   Experience using Google Analytics, Google Search Console, and keyword-research tools.
-   Ability to manage deadlines, collaborate effectively, and work in an on-site team environment.
-   Portfolio or examples of relevant content, SEO work, campaigns, or measurable results.

### Preferred Qualifications

-   Experience with local SEO, Google Business Profile optimization, schema/structured data, landing pages, and conversion-rate optimization.
-   Experience marketing professional, legal, financial, insurance, healthcare, or other trust-based services.
-   Experience with email marketing, CRM, social scheduling, video, or graphic-content tools.

### What We Offer

-   Full-time, W-2 role with weekly pay.
-   Monday–Friday, in-office schedule—no nights or weekends.
-   Health, dental, vision, and life insurance after 90 days.
-   Holiday pay, PTO, vacation, and a 401(k) with company match.
-   A collaborative team environment with the opportunity to help grow the company’s digital presence.

### To Apply

Submit your resume and portfolio or examples of content, SEO, AEO/GEO, or digital-marketing work.

## Apply

[Apply at United Placement Group](https://apply.workable.com/unitedplacementgroup/j/DC6653FCC1/apply)

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