# Marketing Manager

> UNITH · Barcelona, Spain (Hybrid) · Full-time · Posted 2026-04-21

**Workplace:** hybrid

**Department:** Marketing

## Description

We’re seeking a Marketing Manager to lead our go-to-market strategy at a pivotal moment of growth and repositioning.

You will own brand, product marketing, and category creation, as we establish Unith as a leader in conversational AI humans for enterprise.

The unique challenge: Unith sits at the intersection of deep technology, consulting, and enterprise transformation.

You will craft a narrative that resonates across enterprise buyers, product teams, and innovation leaders, while elevating Unith from a technology provider to a category-defining partner.

This role reports directly to leadership and will play a critical role in defining how the market understands:

-   Conversational AI as a new interface
-   Digital humans as a business lever
-   Unith’s leadership in this emerging category

### What You’ll Do

### Category Creation & Brand Strategy

-   Define and own the narrative around conversational AI humans as the next interface
-   Position Unith as a category leader in real-time AI-driven human interaction
-   Build a premium, enterprise-grade brand aligned with our consulting + platform positioning
-   Craft compelling messaging for multiple audiences: enterprise executives, product teams, innovation leaders
-   Drive thought leadership (LinkedIn, case studies, POVs, events) to shape market perception
-   Create high-impact narratives that elevate Unith beyond “AI vendor” to strategic partner

### Product Marketing

-   Own go-to-market strategy across our core use cases: training, onboarding, sales, and customer experience
-   Translate complex capabilities (real-time streaming, conversational design, AI memory, integrations) into clear business value
-   Develop sales enablement materials, business cases, and client-facing narratives
-   Partner closely with product, engineering, and delivery teams to launch new capabilities
-   Ensure strong alignment between messaging, pipeline generation, and revenue outcomes

###  Leadership

-   Build and scale the marketing function across product marketing, content, and brand
-   Foster a culture of clarity, speed, and high standards
-   Collaborate cross-functionally with sales, product, engineering, and leadership
-   Align closely with revenue teams to support enterprise sales cycles and strategic deals

## Requirements

### What You Bring

### Required

-   3+ years of marketing experience, in B2B SaaS, AI, or enterprise technology
-   Proven experience scaling marketing in high-growth environments
-   Strong expertise in product marketing, brand strategy, and enterprise positioning
-   Experience supporting enterprise sales cycles and consultative GTM motions
-   Exceptional storytelling ability, simplifying complex technology into compelling narratives
-   Builder mentality, comfortable operating in ambiguity and moving fast

### Highly Valued

-   Experience marketing AI, conversational systems, or emerging technologies
-   Background in category creation or repositioning
-   Strong understanding of enterprise buyers and transformation challenges
-   Experience working closely with technical teams (product, engineering, AI)
-   Ability to engage multiple stakeholders: from operators to C-level executives
-   Hands-on experience in growth marketing, performance marketing, or paid acquisition — internships and agency experience count
-   Proficiency in Google Ads and Meta Ads Manager; bonus if you've also worked in TikTok, YouTube, or other platforms

## Benefits

### What We Offer

🏠 Hybrid work in Barcelona

🏙️ Office in the center of Barcelona

🌍 Work from anywhere

🍽️ Lunch compensation when in the office

🩺 Private health insurance with Alan

🧾 Flexible benefits (tax-free under Spanish legislation)

🏋️ ClassPass discount

## Apply

[Apply at UNITH](https://apply.workable.com/unith/j/C7E4F0DC23/apply)

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