# Art Director - Mobile Casual F2P Games > UserWise Services · Serbia (Remote) · Contract · Posted 2026-08-19 **Workplace:** remote **Department:** Art ## Description ### The Opportunity UserWise is looking for an experienced **Art Director** to own and elevate the visual direction of a premium mobile Free-to-Play game based on a globally recognized entertainment IP. This is a **hands-on creative leadership role** for someone with exceptional visual judgment, deep experience in mobile casual/F2P games, and the ability to lead a small multidisciplinary art team. You will own the visual quality of the complete game experience across **2D, 3D, UI art, characters, environments, animation, VFX, lighting, and overall presentation**. We are looking for someone who can evaluate how the entire game comes together on screen — not just individual assets — and raise the visual bar through clear direction, strong feedback, paintovers, mockups, references, and hands-on iteration when needed. A key part of this role will be balancing the accessibility and readability of a premium casual mobile game with the **spectacle, lighting, personality, excitement, and sense of occasion of a major entertainment property**. The ideal candidate also embraces **AI-assisted creative workflows** and understands how AI can amplify a talented art team by increasing exploration, accelerating iteration, and allowing artists to focus more time on high-value creative decisions. ### What You'll Do - Own and evolve the overall **art direction and visual identity** of the game. - Establish and maintain a consistently high visual bar across 2D, 3D, UI, character art, environments, animation, VFX, lighting, and gameplay presentation. - Ensure the game retains the accessibility of a premium casual title while delivering the **stage presence, spectacle, energy, and entertainment value** expected from a major IP. - Review the game holistically and ensure all visual disciplines feel like part of the same cohesive experience. - Identify areas that feel generic, inconsistent, underdeveloped, or disconnected from the core fantasy and drive them toward stronger solutions. - Provide clear, actionable visual feedback through art reviews, paintovers, mockups, reference boards, and direct iteration. - Directly manage and mentor a small multidisciplinary art team spanning **2D, 3D, UI art, characters, environments, and VFX**. - Set clear expectations, priorities, and quality standards while building a healthy culture of constructive critique and iteration. - Partner with Production on art priorities, capacity, dependencies, and delivery. - Collaborate closely with Creative Direction, Game Design, UX, Product, Engineering, and Production. - Work with UI/UX to ensure usability and clarity are supported by strong composition, hierarchy, visual storytelling, and presentation. - Guide VFX and animation toward a coherent language for **anticipation, impact, transitions, rewards, celebration, and game feel**. - Translate established IP and brand pillars into a modern mobile-game visual identity that feels authentic without becoming generic. - Participate in recruiting, portfolio reviews, and hiring as the art team evolves. ### AI-Assisted Art Direction AI-assisted creative workflows are an important part of how UserWise approaches game development. The Art Director will be expected to **actively champion and help evolve the use of AI across the art team**. You will: - Explore and incorporate AI tools where they can accelerate ideation, concept development, visualization, reference creation, iteration, and production. - Help artists use AI as a **creative multiplier**, not as a substitute for artistic judgment, craftsmanship, or ownership. - Identify opportunities to reduce repetitive production work and increase the amount of time the team spends on high-value creative decisions. - Establish workflows that combine AI-assisted exploration with traditional 2D, 3D, UI, animation, VFX, and engine-based production. - Evaluate emerging tools and techniques based on whether they genuinely improve quality, speed, or creative range. - Maintain strong artistic standards, visual consistency, and IP integrity as these workflows evolve. We are looking for someone who is **excited to actively shape how AI-assisted workflows can augment the creativity, capabilities, and output of a talented art team.** ## Requirements ### What We're Looking For - Significant experience as an **Art Director, Associate Art Director, Lead Artist, or equivalent visual leadership role** in games. - A portfolio demonstrating an **exceptionally strong visual bar and clear artistic judgment**. - Shipped experience on **mobile Free-to-Play games**. - Strong experience with **casual or mass-market mobile games**. - Proven experience managing and directing multidisciplinary artists. - Demonstrated ability to direct visual quality across multiple disciplines. - Strong visual judgment across **2D character and concept art, UI, environments, 3D characters, animation, VFX, lighting, composition, color, and visual hierarchy**. - Ability to provide effective visual feedback through paintovers, mockups, references, or direct iteration. - Strong understanding of how UI, art, animation, VFX, lighting, and audio combine to create **game feel and emotional payoff**. - Experience working closely with UI/UX, game design, product, engineering, and production teams. - Ability to balance a strong artistic point of view with readability, performance, technical constraints, and production realities. - Strong communication skills and the ability to explain not only **what** should change visually, but **why**. - **Professional fluency in spoken and written English is required.** - Comfortable working in Unity or closely within a real-time game-engine production environment. - Comfortable managing a distributed, international team. - Genuine enthusiasm for adopting and advancing **AI-assisted creative workflows**. ### Nice to Have - Experience working with **major entertainment, television, film, toy, or other licensed IP**. - Experience adapting an established brand into a distinctive mobile-game visual identity. - Experience with **game-show, social, party, board, puzzle, Match-3, coin-looter, or adjacent mass-market genres**. - Experience on games with strong progression, characters, collection systems, rewards, and highly expressive moment-to-moment feedback. - Experience developing art-direction bibles, style guides, visual systems, and scalable LiveOps content standards. - Experience with generative AI, AI-assisted 3D workflows, or other emerging creative technologies. ### Portfolio **A strong portfolio is essential for this role.** We are particularly interested in portfolios that demonstrate: - Shipped mobile and F2P work - Casual or mass-market visual sensibility - Art direction across complete game experiences rather than isolated assets - Multidisciplinary direction across 2D, 3D, UI, characters, environments, animation, or VFX - Paintovers, visual development, style exploration, or examples showing how you elevated the work of a team - The ability to create a cohesive visual identity across multiple disciplines Where possible, please identify your specific role and contribution to the projects shown. ## Benefits ### Why Join UserWise - Help bring a globally recognized IP to life with real brand reach and growth potential. - Own and elevate the visual direction of a flagship mobile game across 2D, 3D, UI, animation, VFX, and presentation. - Help shape modern, AI-assisted creative workflows that amplify the capabilities of a talented art team. - Work with a veteran-led team in a lean, high-ownership environment. - High visibility and direct creative impact on the product. - 100% remote, flexible work with a small, passionate, execution-focused team. ### Benefits - Market-competitive compensation - Paid Time Off - Performance Bonus - Annual Performance Reviews ## Apply [Apply at UserWise Services](https://apply.workable.com/userwise-services/j/390A7A6289/apply) --- Powered by [Workable](https://www.workable.com)