# Email & SMS Marketing Manager

> Valatam · Caracas, Venezuela, Bolivarian Republic of (Remote) · Full-time · Posted 2026-06-23

**Workplace:** remote

**Department:** SM & Marketing

## Description

**About Valatam**

We’re Valatam,  a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a **Great Place to Work for the 2025-2026** period, proof that great work starts with great people.

**About the Role**

We are looking for a highly skilled, autonomous, and data-driven Email & SMS Marketing Manager to take full ownership of retention marketing programs. You won't just hit "send"—you will be responsible for the entire strategy: proactive planning, creative copywriting, self-sufficient design, technical automation, and rigorous performance analysis. If you are a systems-thinker who loves driving revenue through meaningful customer connections, we want to hear from you.

**Key Responsibilities**

-   **Strategy & Planning:** Develop and manage proactive monthly/quarterly campaign calendars aligned with business objectives.
-   **Campaign Execution:** End-to-end management of email and SMS campaigns—from drafting compelling copy and designing assets (without relying on external design teams) to final deployment.
-   **Automation Architect:** Build, monitor, and optimize high-converting automated flows (Welcome sequences, post-purchase, browse abandonment, win-back, and retention flows).
-   **Segmentation & Targeting:** Perform deep-dive audience segmentation to improve deliverability, open rates, and list health.
-   **Analytics & Reporting:** Monitor key performance indicators (Revenue attribution, CTR, conversion rates, etc.) and conduct A/B testing to iterate on subject lines, content, and send times.
-   **Technical Ownership:** Manage email authentication (SPF, DKIM, DMARC) and ensure compliance with CAN-SPAM, TCPA, and other regulations.
-   **Documentation:** Maintain SOPs for recurring processes to ensure scalability and operational efficiency.

## Requirements

-   English (C1/C2) and Spanish.
-   3+ years of hands-on experience with Email Marketing.
-   Expert-level proficiency in at least one major marketing automation platform (Klaviyo is preferred; experience with OmniSend, Postscript, or Attentive is highly valued).
-   Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection.
-   Bachelor’s or Associate’s degree preferred.

## Benefits

**Our Core Values at Work**

We live by **ACTION** (get things done), **CARE** (help others and do things right), **OUTSTANDING** (operate at the highest standards), **DEPENDABLE** (own every commitment), and **ENERGY** (bring positivity every day). You’ll thrive here if these values resonate with you.

**What We Offer**

-   Hiring rate USD 1288$/month (final rate will be experience-based).
-   Annual pay increments.
-   Discretionary client bonuses (80 % of clients award year-end bonuses).
-   7 U.S. federal holidays + 4 paid PTO days.
-   Monthly medical insurance stipend (after meeting eligibility criteria).
-   Birthday / Anniversary bonuses + Gym / Wellness allowance.
-   Unlimited online fitness classes + company events & Christmas celebrations.

Please fill out our application form, ensuring you answer all the questions. We will get back to you with more information shortly after receiving your application.

## Apply

[Apply at Valatam](https://apply.workable.com/valatam/j/E00020DE19/apply)

---
Powered by [Workable](https://www.workable.com)