# Brand & Content Marketing Manager

> Valsoft Corporation · Chennai, India (Remote) · Full-time · Posted 2025-11-04

**Workplace:** remote

**Department:** Marketing

## Description

Aspire Software’s **Hospitality Vertical**, home to the trusted **roommaster** brand, is seeking a creative and strategic **Brand & Content Marketing Manager** to drive brand growth, storytelling, and marketing impact across all channels.

You’ll report to the Director of Marketing and play a key role in shaping how our hospitality brands communicate globally. Leading a network of writers, freelancers, and creative partners, you’ll develop and execute content and campaign strategies that **bring our hospitality technology to life for hoteliers worldwide**.

This role is ideal for a fast learner who thrives in a dynamic environment—someone willing to wear multiple hats, roll up their sleeves, and take ownership from strategy to execution. You’ll combine creativity with data, leveraging **HubSpot, AI tools**, and emerging marketing technologies to drive awareness, engagement, and measurable results.

### What You’ll Do

### Strategy & Planning

-   Develop and execute the brand and content strategy to support Aspire’s hospitality GTM objectives.
-   Align content and brand campaigns with product launches, lead generation initiatives, and customer engagement goals.
-   Collaborate across marketing to ensure content supports all campaigns and GTM motions.

### Brand & Content Creation

-   Manage the creation, review, and publishing of all content types — including ebooks, lead magnets, blogs, PR articles, email campaigns, case studies, website copy, and social media posts.
-   Work with freelancers, agencies, and internal teams to ensure brand tone and product accuracy in every asset.
-   Maintain cohesive brand messaging and visual standards across all channels.

### Campaign Management

-   Plan and execute brand-driven campaigns — including product GTMs, webinars, customer storytelling, and partnership initiatives.
-   Coordinate campaign assets, ensure on-time execution, and oversee distribution through HubSpot and other channels.
-   Champion innovation and experimentation in campaign execution, exploring AI-generated content, automation, and emerging formats.

### Reporting & Optimization

-   Measure and analyze campaign performance using HubSpot Marketing Hub, Google Analytics, and other reporting tools (such as Looker Studio or Power BI).
-   Present post-campaign insights with actionable recommendations to improve engagement and ROI.
-   Track and optimize content performance metrics to guide future strategy.

## Requirements

-   A strategic B2B marketer with 5–8 years of experience in SaaS marketing
-   Hotel technology background or experience is an added advantage.
-   Experienced in content strategy, brand management, and campaign execution.
-   Hands-on with HubSpot Marketing Hub 
-   Familiar with Google Analytics, Surfer SEO, Ahrefs, and Webflow (content publishing).
-   Strong in leadership and communication, capable of managing freelancers, agencies, and multiple stakeholders with clarity and confidence.
-   Knowledge of Zapier for automation and Salesforce CRM / Account Engagement (Pardot) is a plus.
-   A fast learner who adapts quickly, embraces new tools, and executes with ownership.
-   Organized, proactive, and results-oriented.

## Apply

[Apply at Valsoft Corporation](https://apply.workable.com/valsoft-corp/j/0F82E5C762/apply)

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