# Marketing Assistant > Virtual Staff 365 · Philippines (Remote) · Full-time · Posted 2026-06-25 **Salary:** unknown currency 40,000–60,000 **Workplace:** remote ## Description Our client is a leading Australian-based provider of medical-grade aesthetic technologies, business coaching, and advanced training for salons, spas, and clinics. Servicing thousands of stockists across Australia and New Zealand, they empower beauty professionals with cutting-edge equipment and comprehensive industry support. They are now seeking to hire a **Marketing Assistant** to execute results-driven activities across lead generation, brand building, and client marketing support initiatives. Working closely with the Head of Marketing, this role focuses on expanding the digital footprint, optimizing e-commerce performance, and developing high-quality marketing collateral to help business clients maximize their technology investments. ### Job Responsibilities ### SEO & Content Optimization - Conduct keyword research using designated tools to recommend monthly targeting priorities and content topics - Use generative AI to produce informative, keyword-targeted on-page and off-page content built for user engagement and lead generation - Implement do-follow links across owned domains and coordinate with external publications to secure backlinks - Monitor keyword rankings, domain authority, and organic traffic performance to identify trends and actionable opportunities - Repurpose existing content across multiple channels and compile monthly performance reports with optimization recommendations ### Social Media & Community Engagement - Create, schedule, and publish high-quality brand-building and lead-generating content across Instagram, Facebook, LinkedIn, and other channels - Write engaging captions aligned with the brand voice and assist with graphic design, image resizing, short-form video editing, and story format production - Monitor comments, messages, and inquiries daily across platforms, responding to all queries and leads within a strict two-business-hour SLA - Actively engage with followers, potential clients, clinics, industry accounts, and influencers to boost brand visibility ### Campaign & E-commerce Performance Support - Assist in setting up, scheduling, and executing accurate email marketing campaigns and SMS campaigns - Support Meta advertising activity by working with the external social media agency to develop converting creatives and write basic ad copy - Support campaign rollouts and content updates across websites, landing pages, and Shopify ### Client Resources & Program Management - Plan, develop, and update client-facing marketing collateral such as posters, brochures, suggested copy, treatment menu pricing, and videos - Conduct research into aesthetic industry trends to keep resources relevant and organized on the internal learning hub platform - Oversee the specialized Before and After Program by sourcing new results images monthly via social media outreach and direct client engagement - Secure required client consent forms before organizing and distributing these high-quality visuals across applicable digital channels ### Lead Management & Website Administration - Conduct regular accuracy audits on entered leads to verify lead sources, device categories, business types, and contact details - Perform follow-up calls or emails to validate inquiries and route clinical or engineering leads to the proper support channels - Manage general website administration tasks including updating product details, uploading client testimonials, and onboarding team headshots - Perform general maintenance on the CRM platform to ensure client information is accurate ## Requirements - Demonstrated experience using generative AI in a professional setting to maximize output quality and efficiency - Previous copywriting experience, including writing for digital channels and social platforms - Experience managing or contributing to social media accounts in a professional capacity across Instagram, Facebook, and LinkedIn - Demonstrated design ability and proficiency using Canva - High-level written and verbal communication skills with the ability to write compelling, on-brand copy - Strong organizational skills with a process-oriented approach to managing multiple priorities and deadlines - Comfortable conducting outbound follow-up calls and emails to validate the authenticity of inquiries and potential leads - High reliability, accountability, and a respectful, collaborative approach to teamwork ### Nice-to-Have Skills - Understanding of or genuine interest in the beauty, aesthetics, or wellness industry - Experience with SEO tools such as SE Ranking, Agency Analytics, Google Analytics, or Google Search Console - Working knowledge of email marketing platforms like Klaviyo and SMS marketing tech tools - Familiarity with website admin tools such as WordPress Elementor and Shopify - Formal qualification in Marketing and Public Relations ## Benefits - Permanent work-from-home set-up - Dayshift (Australian Eastern Standard Time business hours) - Full-time job - HMO - Annual leave - Christmas Bonus equivalent to 1 month's wage (pro-rate) ## Apply [Apply at Virtual Staff 365](https://apply.workable.com/virtual-staff-365/j/3AFCE0B8EB/apply) --- Powered by [Workable](https://www.workable.com)