# Recruitment Marketing Specialist

> VirtuHire · South Africa (Remote) · — · Posted 2026-01-09

**Workplace:** remote

## Description

The primary purpose of this role is to build and maintain a consistent pipeline of healthcare and behavioral health professionals in the United States. Unlike traditional sales roles, the focus is on driving **awareness, engagement, and long-term attraction** through multi-channel marketing rather than individual sales conversations.

You will act as the "engine" for the recruitment process by ensuring a steady flow of interested candidates is available for the business. The role specifically targets the **Applied Behaviour Analysis (ABA) and Allied Health** sectors, supporting organizations that serve patients with autism and ADHD.

### Target Candidates

-   Registered Behaviour Technicians (RBTs)
-   Board Certified Behavior Analysts (BCBAs)
-   Occupational Therapists (OTs)
-   Speech and Language Therapists (SLTs)
-   Social Workers

## Requirements

The following are the core requirements and tasks needed to succeed in the role:

-   **Community Management:** Building and growing professional social media communities aligned with ABA and allied health.
-   **Content Marketing:** Publishing and scheduling engagement-focused content for US-based clinicians and distributing thought leadership materials.+1
-   **Campaign Execution:** Designing and running outbound email and text marketing campaigns.
-   **Data Sourcing:** Ethically sourcing candidate data and building structured lists of US-based professionals.
-   **Collaboration:** Working closely with Recruitment and Delivery Consultants to ensure "warm leads" are handed over with full context.

## Benefits

The role is designed to achieve the following performance benefits:

-   **Market Awareness:** Increased visibility within the niche ABA and allied health talent markets.
-   **Pipeline Consistency:** Ensuring a reliable and steady flow of relevant candidates is recorded in the CRM.
-   **Operational Efficiency:** Providing the recruitment team with ready-to-contact, interested leads

## Apply

[Apply at VirtuHire](https://apply.workable.com/virtuhire/j/B8A3956FFE/apply)

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