# Alpha-H E-commerce Specialist | Performance & Digital Marketing | New Headcount

> Vita Green Health Product Company Limited · Melbourne, Australia · Full-time · Posted 2026-02-11

**Workplace:** on_site

**Department:** Digital Marketing

## Description

**About Us**

Alpha-H, a proud member of the Vita Green brand portfolio, is a leading beauty brand headquartered in Australia, dedicated to delivering high-quality products and exceptional customer experiences. As we expand our business, we are searching for a dynamic **E-commerce Specialist** to be part our growing e-commerce and digital marketing blueprint.  

**The Role**

As an **E-commerce Specialist** at Alpha-H, you will collaborate closely with the Growth Manager to drive the expansion of our Direct-to-Consumer (D2C) channel. This role is ideal for someone passionate about e-commerce and ready to make a meaningful impact on our brand's success.

## Requirements

**What You’ll Be Doing**

**Store Management & Operations**

-   Maintain and update product listings, including descriptions, pricing, imagery, and metadata
-   Ensure accurate inventory levels are reflected across all online platforms
-   Monitor and resolve order fulfilment issues, returns, and customer escalations in collaboration with logistics teams
-   Roll out site changes such as homepages, new product launches, bundles and promotions
-   Manage promotion set up and discount codes

**Digital Marketing & Merchandising**

-   Plan and execute promotional campaigns, sales events, and seasonal activations
-   Optimise on-site merchandising, including category pages, featured products, and homepage content
-   Collaborate with marketing teams on email campaigns, paid media, and social commerce initiatives
-   Manage and upload on site blog posts and journal articles

**Performance Analysis & Reporting**

-   Track and report on key metrics including conversion rate, average order value, bounce rate, and revenue
-   Use analytics tools (e.g. Google Analytics, platform dashboards) to identify trends and opportunities
-   Conduct A/B testing on content, layouts, and promotions to improve performance

**SEO & Content**

-   Optimise product and category pages for search visibility
-   Ensure all content aligns with brand tone, SEO best practices, and accessibility standards
-   Coordinate with content and creative teams on assets and copy

**Platform & Technology**

-   Manage day-to-day operations within eCommerce platforms
-   Liaise with developers or agencies on site updates, bug fixes, and new feature rollouts
-   Stay current on platform updates, industry trends, and competitor activity

**Email Marketing**

-   Support CRM team with EDM briefing and scheduling

**Customer Experience**

-   Monitor and improve the end-to-end online shopping journey
-   Analyse customer feedback, reviews, and behaviour data to inform UX improvements
-   Work cross-functionally with customer service to address pain points

**You’d Be a Fit If You**

-   Hold a Bachelor’s degree in Marketing, Business, E-commerce, or a related field.
-   Have previous experience in e-commerce or digital marketing (internships or entry-level roles are welcome).
-   Are familiar with e-commerce platforms (e.g., Shopify, WooCommerce), which is a plus.
-   Possess a basic understanding of paid media analytics tools (like Google Analytics and Facebook Ads Manager).
-   Demonstrate strong analytical skills and a keen eye for detail.
-   Exhibit excellent communication and interpersonal abilities.
-   Thrive in a fast-paced, collaborative environment.

## Benefits

**Why Join Us?**

-   **Impactful Work:** Your insights and contributions will directly drive our growth and influence customer wellness.
-   **Growth Opportunities:** Join a forward-thinking company committed to health and wellness, where you'll find genuine opportunities for personal and professional development.
-   **Innovative Projects:** Engage in exciting projects that challenge the status quo and push the boundaries of innovation.
-   **Work-Life Balance:** Enjoy generous leave policies, including paid annual leave and other special leaves.
-   **Collaborative Environment:** Work alongside a talented and diverse team dedicated to shared goals.
-   **Employee Benefits:** Benefit from an attractive staff purchase discount from your first day.  
    

_At Alpha-H, we celebrate diversity and are committed to creating an inclusive environment for all employees._

_Join us in our mission to make a positive impact on wellness around the world!_

## Apply

[Apply at Vita Green Health Product Company Limited](https://apply.workable.com/vita-green/j/734E1BE955/apply)

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