# Marketing Manager, Distribution and CRM

> Vitality Group International, Inc. · Chicago, United States (Hybrid) · Full-time · Posted 2026-10-19

**Salary:** USD 90,000–105,000

**Workplace:** hybrid

**Department:** Vitality Group International, Inc.

## Description

-   Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels, in line with agreed commercial priorities.
-   Manage integrated campaigns and partner experiences that support demand, engagement, and conversion across priority audiences.
-   Contribute to go-to-market planning and deliver sales enablement activity in partnership with Sales, Client Relations, Product, and Strategy.
-   Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation within agreed commercial processes.
-   Use digital marketing, data, AI, and marketing technology to improve campaign performance, personalization, efficiency, and delivery quality.
-   Apply agreed measurement approaches and report on marketing activity, channel engagement, lead progression, and commercial outcomes.
-   Coordinate the development, maintenance, and optimization of distribution content, communications, and digital touchpoints in line with brand and governance standards.
-   Coordinate distribution-related events that engage brokers and consultants.
-   Maintain effective stakeholder, agency, vendor, and partner relationships to coordinate priorities and deliver agreed initiatives.
-   Identify and recommend practical improvements to marketing processes, platforms, governance, and ways of working.
-   Manage assigned priorities, budgets, resources, and delivery across distribution marketing activities, escalating tradeoffs when needed.

Salary Range: $90,000-$105,000

## Requirements

-   Bachelor's degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related discipline.
-   Relevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environment.
-   Experience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channels.
-   Practical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processes.
-   Working knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaigns.
-   Experience developing sales enablement content, go-to-market materials, product launch communications, and customer-facing marketing assets.
-   Ability to influence and collaborate effectively with Sales, Product, Client Relations, Data, Operations, and Marketing stakeholders.
-    Sound analytical and commercial judgment, with the ability to interpret marketing performance, connect activity to business outcomes, and recommend opportunities for improvement.

**Preferred**

-   Relevant qualifications in CRM, marketing automation, digital marketing, analytics, Salesforce, sales enablement or project management.
-   Experience with Highspot or another sales enablement platform.
-   Experience using digital marketing, analytics, and reporting tools such as Google Analytics, Power BI, SEMrush, LinkedIn Ads, or similar platforms.
-   Experience leveraging AI-enabled marketing technologies to improve effectiveness, personalization, efficiency, or quality.
-   Working knowledge of website, CRM integration, data management, and campaign operations best practices.
-    Experience coordinating agencies, vendors, and cross-functional project teams.
-    Experience supporting conference strategy, event marketing, or partner-led growth initiatives.

## Benefits

Medical, Dental and Vision  
401(k) with company match  
Company paid Life, AD&D Short and Long term disability insurance  
Generous PTO, Holidays and Summer Fridays  
100% paid parental leave  
Wellness Resources

## Apply

[Apply at Vitality Group International, Inc.](https://apply.workable.com/vitalitygroup/j/935FD7EC64/apply)

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