# Video & Content Marketing Specialist (B2B SaaS)

> WATI.io · Bengaluru, India (Hybrid) · Full-time · Posted 2026-03-03

**Workplace:** hybrid

**Department:** Product Marketing

## Description

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 16,000+ customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.

At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

**Our Platform**

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

**Our Backing & Partnerships**

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

**About the Role**

We are looking for a **Video & Content Marketing Specialist** who is passionate about storytelling through multimedia. The ideal candidate will have proven experience in creating engaging product explainer videos, walkthrough tutorials, LinkedIn-native content, and podcasts. You will play a pivotal role in building and managing our YouTube content library and driving awareness across platforms with high-quality, trend-driven video content.

This is a hands-on creative role, ideal for someone who thrives in a fast-paced SaaS environment and understands how to tailor content for different stages of the B2B buyer journey.

**Key Responsibilities**

**Video Creation & Production**

-   Develop product explainer videos, feature walkthroughs, and demo tutorials for marketing and customer education.
-   Create short-form video content optimized for LinkedIn and other social platforms.
-   Produce and edit podcasts including audio cleanup, basic mixing, and video podcast formats.

**YouTube & Content Management**

-   Build and manage our YouTube content library with SEO-optimized titles, descriptions, tags, and thumbnails.
-   Monitor YouTube analytics to optimize performance and engagement.

**Editing & Design**

-   Perform basic video editing (trimming, transitions, subtitles, animations) and ensure professional-quality output.
-   Create supporting graphics, thumbnails, and visuals for video and podcast promotion.

**Strategy & Trends**

-   Stay updated with latest video marketing trends, YouTube algorithms, and B2B SaaS content best practices.
-   Collaborate with the marketing team to align content with campaign goals and buyer journeys.
-   Repurpose long-form videos into snippets, shorts, and highlight reels for multiple platforms.

## Requirements

-   4+ years of experience in video production, editing, and content marketing, preferably within a B2B SaaS environment.
-   Proficiency with tools like Adobe Premiere Pro, Final Cut, After Effects, or similar editing software.
-   Familiarity with podcast recording and editing tools (Audacity, Descript, Riverside, etc.).
-   Strong understanding of YouTube SEO, LinkedIn video best practices, and social content optimization.
-   Basic graphic design skills (Canva, Photoshop, Illustrator) for supporting creatives.
-   Excellent communication skills and ability to translate complex SaaS features into engaging stories.
-   Self-starter with a portfolio showcasing explainer videos, tutorials, and LinkedIn/YouTube content.

## Apply

[Apply at WATI.io](https://apply.workable.com/wati-dot-i-o/j/19558F5735/apply)

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